Black Power

Minister Louis Farrakhan delivers a speech Friday, March 25, 2011 at Jackson State University in Jackson, Miss., as part of the 6th Annual Conference of the Veterans of the Mississippi Civil Rights Movement. Farrakhan, who leads the Chicago-based Nation of Islam delivered a speech on the need of a new grassroots movement for a change in education. (AP Photo/Rogelio V. Solis)

The next time I hear a black person give “reasons” as to why they find it difficult to support black entrepreneurs, I might stab them. The issue is not the quality of the businesses so much as how we unconsciously view them through an anti-black lens; yes, we as black people see the world through such a lens often. When I’m on the subway and a noisy crowd of white teenagers board, I roll my eyes. But when a crowd of noisy black teenagers board I cringe, get angry and urgently want them gone. My harsh reaction to the black teenagers reveals that I, on some level, wear anti-black goggles when viewing the world. Those goggles are hurting our entrepreneurs and ultimately, black power.

A classmate from undergrad tagged me in an Instagram post that asked people to identify reasons why black businesses fail. The IG post had over 30,000 likes and a slew of comments, most of which were laughable. Repeatedly, people cited “bad customer service,” operators who are “rude” or have “bad attitudes” and of course, “high prices.” These are the things we say when we have our goggles on. The irony is I read those comments minutes after reading that Wells Fargo found an additional 1.4 million fake accounts its employees opened without the consent of customers, adding to the initial 2.1 million phony accounts found last year. Yes, Wells Fargo literally stole from millions of their customers but they are the white teenagers on the train.

Overwhelmingly the post comments came from black people who most likely grew up and still live in black neighborhoods (regardless of income blacks still tend to live in segregated neighborhoods). There’s no way poor customer service prohibits them for they have always lived in neighborhoods filled with stores run by foreigners, whom they routinely condemn for their lack of customer service…but still support. At times there are language barriers that complicate the shopping experience. More disturbing, there is often an overt message that while your money is desired, your presence is not. That communication is so prevalent that is was portrayed in Menace to Society and later parodied by the Wayans in the infamous “hurry up and buy” scene from Don’t Be a Menace. The Wayans made light of a hostile dynamic that can even be fatal. Such was the case when Korean convenience store owner Soon Ja Du fatally shot Latasha Harlins in the back of her head as she attempted to leave the store, just 13 days after the Rodney King beating. Du received probation for the killing and no jail time. Harlins was 15.

Let’s assume black entrepreneurs are as rude and poor in customer service as some allege. There still must be a case for why we spend money with other entrepreneurs. As black people we are accustomed to shopping in stores not owned by black people, even in our own neighborhoods. While few of these interactions are as bad as the one between Harlins and Du, how often do we encounter amazing customer service in these establishments? I’ll wait. Whether it’s the local gas station, corner store or the Wal Mart in your hood, please show me all this amazing customer service we are accustomed to receiving and in turn demand before we can stomach patronizing an establishment. Again, I’ll wait while we collectively adjust our goggles.

Let us also assume that black entrepreneurs charge substantially more for similar products and services. Once again, there still must be an argument made for those whom we patronize. The Consumer Federation of America found that the five largest insurers quoted premiums 70 percent higher for predominantly black communities. The average premium for upper middle income, predominantly black communities was 194 percent higher than similar white communities. Black consumers face the same challenges when buying cars and homes — we routinely are charged, after controlling for credit score and income, a hefty “black tax.” Beyond that we all know the day to day markups we face in black neighborhoods. There are the crazy markups on toilet paper at the corner store, the subtle difference in pricing at grocery stores in our neighborhoods versus others and on it goes. As a child I was often told these markups were justified due to “increased security costs” for operators in my neighborhood.

For those who cite pricing as a deterrent to buying black, it stands to reason that they would avoid most other businesses located in or marketing to black communities, based on the facts. But they don’t. It must be the goggles. It must be that we often see the world through a distorted lens that makes all things black unworthy. Indeed, we often pay a premium for products based on the brand while we dismiss goods handcrafted, with love, by black entrepreneurs without even testing them to see whether the quality merits the price. Contrary to what we believe, all these “reasons” come not from objective analyses. Just as I have a distorted view of those black teenagers on the subway, we have a flawed view of our entrepreneurs. It’s time to take off the goggles and see them and all others as they truly are.

 

dr dre

In parts one and two I said that Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Middle Class/Well Paid Uncle Tom

Dr. Dre came from the hood, put in work and became successful. As a businessman Dre has made a killing from his headphones and various other ventures. What to do with all that cash!? Not build up black institutions, apparently. Dre gave a whopping $35 million to USC, a school with an endowment greater than all black colleges — combined. How can a wealthy guy from the hood feel no urgency to build up the black institutions that will produce the next black success stories? There are levels to this.

The middle class Uncle Tom does not feel the urgency of the black struggle, perhaps because he lives in comfort. I am that Tom. At times I fail to understand the extreme level of dedication and discipline necessary –from all black people– to secure black power. Since I do not live in any tangible crisis I fail to realize that, while I am fine, the condition of the black masses is in many ways critical. I don’t always grasp that there can be no days off and that every black person must maintain a laser focus on liberation, if it is to be achieved. My actions (or inactions) have real consequences for others.

It starts small. I got a decent job out of college and felt good about myself, as I should have. I knew the obstacles I overcame to get there and wanted to protect my gains. I tried to integrate myself with my colleagues at work and show them I was worthy of my station in life. That I felt the need to validate myself to a white world is in itself problematic but understandable. One day I boarded the subway for my commute home. The subway car had twenty whites and me. At the next stop a young black man boarded who was obviously not middle class. He was listening to rap lyrics and reciting them — loudly. I was embarrassed. I did everything in my power to distance myself from the brother and show all the white passengers that I was not like him.

That seems innocent enough but this root of perversion grows. I did not understand, as Elijah Muhammad said, “No one man can rise above the condition of his people.” I did not understand that because black unemployment is always wildly out of step with white unemployment, I must go out of my way to support black institutions toward eradicating this disparity. I often fail to realize that, unlike other groups, black people do not have the luxury of allowing black entrepreneurs to fail. If the Tide laundry brand fails there are a number of others that will thrive. If the True detergent brand (black owned) fails, however, it will mean yet another space where black representation is non-existent. There is no room for complacency.

My middle class lifestyle affords me the privilege of sometimes paying just a little bit extra to support black businesses. I can afford to give money to black organizations and colleges. I often forget this. At times I do not connect to the larger struggle for black power and so I sit on the sidelines as black institutions, which I could help sustain, crumble.

Worse than sitting on the sidelines, I can be critical of black institutions which I do not even bother to support. In the past I’ve said, “Black colleges can’t get their shit together!” and “I’m not going to support some black bank with my money, they might steal it!” (sidenote: many Toms are unbothered by the fact that Wells Fargo literally got caught stealing money from its customers, they still bank there). I said those things and yet wondered why things didn’t change for black America. I am part of the problem.

In my Tom moments it’s not that I’m an evil person or unaware of racism — I’ve personally been stung by it. I simply want to enjoy the finer things and eat at the same restaurants my counterparts do. In those moments, however, I fail to understand that just because I am okay, it doesn’t mean urgency is not required. I am sometimes clueless, because of my own security, as to how fragile our collective state is and thus why I must have a firm dedication to building all things black. Through my inaction and passivity, I unwittingly retard black progress. My inaction renders me an Uncle Tom, if only temporarily. Malcolm X described the middle class Uncle Tom like this: “But there’s another kind of Black man on the scene. If you say you’re in trouble, he says, “Yes, you’re in trouble.” He doesn’t identify himself with your plight whatsoever.”

handsoap1

Since January we’ve been talking about how we can create jobs in our community simply by buying products we all use, from black owned companies. The method is to find one product or service each month you already use, then make the switch. It’s perfectly fine to protest and march but the routine act of washing your hands can do more to dismantle white supremacy. Protests are appeals from the powerless to the powerful, in hopes that they will be more benevolent. Using black dollars to create black jobs and wealth, however, is a demonstration of and bridge to black power. I’ll take power over anyone’s benevolence. hs3

I featured Garner’s Garden before, highlighting their natural mouthwash and tooth powder (which I use on a daily basis). This amazing company also offers a handmade, organic hand soap that is currently in my bathroom. The soap gently and effectively cleans, softening your skin. It is made with the finest blends of natural oils, organic ingredients, and essential oils. With regular use you will feel and see a noticeable difference in your hands. It is easy on sensitive skin and can soothe reactions. It will not dry out your skin but leaves a clean, moisturized feel. Further, this soap is a goodness that carries no guilt: it’s safe for the entire family, environmentally friendly and made by a company that shares our values. I feel good about every dollar I spend with them!

Click here to buy the soap today. While you’re on the site feel free to browse the many other products available. I said previously that I also use their mouthwash and tooth powder but they have a variety of other products that you’ll love for yourself or as a gift. It’s perfectly okay to overspend because not only is this a great company but also, all orders $50 and up are eligible for free shipping when you enter the code, “FreeShip.” If you want a revolution, just go wash your hands.

jay

You streamed 4:44 but need to listen much more. Stop rappin’ to Jay and just do what he say. Playtime is ova’, so says Hova. He spit one line to kill white supremacy. What line, fam? He said “I’ll be damned.” 

Jay Z may have given us his best work with 4:44. What we know for sure is he has our attention: Tidal jumped to number one in Apple’s App Store after 4:44 dropped, with more downloads on a single day than any other app over the past year, according to Apptopia data. I could say much about the album but only one line matters: “I’ll be damned if I drink some Belvedere while Puff got Ciroc.” If we truly grasped all that line conveys and lived by it, we would no longer wake up to headlines of police shooting black people. Black power would be the new norm.

Jay Z is a multimillionaire and should he choose to have a drink, his options are unlimited. He could import exotic vodkas or fly overseas to drink them. Still, the choice is simple for him: he’ll be damned if he picks up another bottle when his black brother has stake in Ciroc. You heard the lyric but did you get the weight of it? “I’ll be damned” is something like, “over my dead body.” When you say “I’ll be damned” you are drawing a line in the sand. “I’ll be damned” means there are no exceptions. “I’ll be damned” connotes a firm commitment that cannot be easily broken; even if honoring that commitment is inconvenient. If we shared that level of determination to build up black businesses, banks and other institutions, black people would live in true freedom, regardless of who the president happens to be.

Puffy does not own Ciroc but his deal with the vodka brand is quite awesome: he literally invests nothing but still reaps half the company’s profits, through the duration of their deal. Although it isn’t ownership, Jay Z still sees the value of creating wealth for his black brother and has decided that he will remain committed, no matter what. We must go beyond hearing the music and begin imitating the actions. We have to decide that we’ll be damned if we buy from company x, so long as there is a black owned company that can satisfy that need and create jobs for other black people. If we are tired of living in a world full of black oppression we have to finally say, “I’ll be damned if I deposit my money in bank x” when there are black owned institutions we could support, who in turn will support our community. We need an “I’ll be damned” revolution in black America. Buying, banking and building all things black must transition from a trendy ideal in our heads to an “I’ll be damned” lifestyle.

The challenges of blackness in America will not be overcome through a casual commitment to conquering them. “I’ll be damned” is the only way. We as black people can exist with some degree of freedom as Americans if we continue to live as we always have but we will never have true power — the freedom to be independent and choose our own fate in this country. This is black power and it requires a more solid and unwavering commitment to ourselves. Just as Jay Z has committed himself to supporting his brother — no matter what and I’ll be damned — we must also commit to our community. Jay said a lot on the album but one line holds the key to black freedom and power: I’ll be damned.

 

** No One Can Oppress You Unless You Give Them The Money To Do It**

mirror tom

Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Religious Uncle Tom

Bishop T.D Jakes has shined brighter than most preachers for years. His books and sermons have reached millions. Still, given his tremendous platform, it is fair to ask how it all has furthered the quest for black freedom. The bishop is to be commended for preaching a message of self-healing and empowerment but he is positioned to actually erect or support institutions to help facilitate that empowerment. Based on the ministries his church website promotes, this is not the case. Further, sermons are fine but black people need his voice to confront the many crises we face on a more consistent basis.

Yes, his ministry helps ex-offenders and needy people but because the Bishop has been given much, more is required. Some might say his role as a preacher is simply to inspire individuals, who then will minister to society. That argument is tempting but disarmed when the history of the black church is considered. The African Methodist Episcopal (AME) church is the oldest denomination founded by black people in America, back in 1816. They preached the word but also built colleges like Wilberforce University and by 1880, operated over 2,000 schools. In an era of strict segregation, their congregations raised the money needed to keep those schools operational.

In a time when black people literally risked death for speaking out on social issues, AME bishops like Henry Mcneal Turner were fearless in the political arena. From the dangerous terrain of central Georgia, Turner successfully ran for the state legislature and used his voice as a trumpet for justice. Jakes, on the other hand, speaks loudly on prosperity but historically has been mute on topics of black oppression. He plays it safe, not wanting to alienate supporters. Turner risked his life to speak out but Jakes appears apprehensive about losing offerings or influence. After all, he never would have gotten a talk show had he gone all Jeremiah Wright.

The religious Uncle Tom is dangerous and I have been him. My thoughts were of heaven and developing the self toward godliness. In that state I chose to downplay social issues, having been taught that if we all just stopped sinning everything would be fine. I knew oppression existed but again, I was told that it was the result of sin. I saw racism but rather than call it out, I was taught that we should focus on –you guessed it– the sinful nature. I was told that it was godly to bring people together rather than directly rebuke those who oppress others. Those who taught me seemed unaware that it was Jesus who said that he did “not come to bring peace but a sword.” As we looked to the sky in our piety, we failed to see the urgency on planet earth.

I prayed often but the ills of the world persisted. At times I even tried to feed the hungry but never evolved to the understanding of Archbishop Hélder Câmara, who said, “When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist.” The religious institutions I belonged to played it safe. Feeding hungry people earned our nonprofit a grant. Speaking against those who oppress the poor and building institutions that promote power, however, might lose offerings and friends. Our nonprofits ultimately rendered us “non-prophets.”

Some of our churches can raise a nice offering. In fact, the black church is one of the few institutions that successfully pools the capital of black people. Those dollars, however, go toward maintaining facilities and the work of the “ministry.” We can’t seem to connect the dots. Our community faces crises in employment and resources and yet, the church’s successful pooling of black capital never results in job creation or combatting the deep disparities our communities face. The church building remains in tact, however, as the neighborhood crumbles. We believe we are doing the Lord’s work but in fact, we hinder the progress of black people.

Black churches have not the luxury to exist as other churches do. No other group in America had to emerge from the depths of chattel slavery, live under neo slavery/Jim Crow and seek equality in the face of constant harassment, void of meaningful reparations. The urgency, focus and commitment required to overcome this legacy leaves no room for passivity. Here are a few tangible ways to take action as a faith community:

  1. Use money collected from members to start a fund to support local entrepreneurs and black institutions, such as your closest HBCU.
  2. Deposit church funds into a black owned bank.
  3. Use the pulpit and church communications to direct members to business owners in the congregation and the community.
  4. Require candidates for public office to articulate their plan for black empowerment through economic development prior to giving them a platform at your church.
  5. Use the pulpit to rebuke policies and policymakers that hinder black freedom, especially locally.

To kill Tom must be a daily fight and it is difficult. On the other side of that fight, however, is a world where black people are free, independent and collectively walk in power. Religion can serve the aim of liberation or pacify both the oppressed and the powerful.

Stay tuned for the next installment on “The Hood Uncle Tom”

 

freedom logo

How many paper towels did you use this month? How many of those paper towels created jobs for black people? If we want different results, we have to take different actions. Once again, Freedom Paper Company is a black owned firm that produces paper products, including paper towels. If you care about ending black unemployment, it’s time to do your part and make the switch.

We can end black unemployment, as I’ve discussed previously. The key is simply identifying one product or service each month that you already use and finding a black owned company to fill that need permanently. I don’t know anyone who doespaper towels not use paper towels. You spill some water: paper towel. You drop an egg on the floor: paper towel. You want to wipe off the countertop: paper towel. You get the point. We already buy paper towels and we will continue to. Why not switch to a great product that gets us closer to our goals as a people?

Would you like to stretch your dollar? Buy the Freedom Super Jumbo Roll. One case should last an entire year. While most competitors sell 78 sheets per roll, the Super Jumbo Roll has 210. You could pay .022 center per sheet but with Freedom Paper, your cost is .013 cents per sheet. Click here to make a purchase now. Freedom is the company name and the promise.

 

 

lavar ball

The modern-day Uncle Tom doesn’t necessarily vote conservative. Tommy in 2017 has reinvented himself as a Lavar Ball hater. Rather than take massa’s crumbs in the form of a shoe endorsement deal, the Ball family opted for true ownership and decided to build their own shoe brand, the Big Baller Brand (Triple B). Rather than say “hell yeah!” the fraternity of Phi-Tom-Phi is determined to tear down Triple B. I suppose it’s more comfortable to stay in the house than do the work to liberate yourself. While I do not expect many Uncle Toms to join our pursuit of black power, I do ask that they keep quiet as we leave the plantation.

Lavar Ball is trying to teach us a lesson. You may not love his delivery but I urge you to stop fighting the messenger and listen to the actual message. What has always been isn’t necessarily better than what could be. Athletes have, for generations, fought to capitalize more on the economic value which they create. LeBron James is better compensated than Magic Johnson was during his playing days for that reason. Still, star athletes have yet to fully capitalize on the value of their brands, allowing Nike and others to reap the benefits and that is the point: why shouldn’t they reap more from their value? More importantly, in a league that is majority-black, why do NBA players consistently benefit less from their brands than their branders? We as consumers are part of the problem.

Branding is everything. A product or service sells, in large part, due to the strength of its brand. Is Tide empirically better than True detergent? No but you trust the brand, having never done an actual scientific experiment to validate its claims. One product will actually make a huge impact on black unemployment and the other clearly does not, that much we know. Still, far too many black people are comfortable on the Tide plantation, consequences be damned. The brand only maintains its strength because we decide to give our strength to uphold it. In the same way, if we decide to pay $200 for a pair of shoes it’s worth $200. There is no law of nature behind it, simply our consent. In a world where black people live in a constant state of rage, it is beyond comprehension that we continue to give our consent to everything that maintains the status quo. That is what Lavar Ball is challenging.

Are you an “Uncle Tom” because you choose not to buy Triple B products? Not at all. There are any number of reasons as to why someone would or would not buy the millions of products offered to them. What determines your level of internal Tom is the approach taken as a consumer. Do you approach Triple B looking for a reason to support or seeking reasons not to? That is the critical question. This discussion is much larger than Lavar Ball. Whether the topic is banking black or buying laundry detergent from a black owned company, your approach is everything. The modern-day Uncle Tom will always seek reasons not to empower their own community and by doing so, continues to support their oppression. Ask yourself, how much Tom is in you?

 

**No one can oppress you unless you give them the money to do so**

LOS ANGELES, CA - FEBRUARY 10:  (L-R) Actress Jessica Biel, singer Beyonce, rapper Jay-Z and singer Solange Knowles attend the 55th Annual GRAMMY Awards at STAPLES Center on February 10, 2013 in Los Angeles, California.  (Photo by Christopher Polk/Getty Images for NARAS)

The Grammys were brought to you by Donald Trump, a man who has managed to even make white America say “enough!” The the national mood of Trump resistance permeated the Grammys, accented by Katy Perry’s stance for “pantsuit nation,” Paris Jackson’s shot at DAPL and Laverne Cox’s call for solidarity with the trans community. These themes are popular in this moment of Anti-Trump fervor, black people still aren’t. While the NCAA is willing to boycott North Carolina over transgender rights, it said nothing when a US Court of Appeals essentially ruled that North Carolina was trying to block black people from voting. Seattle’s City Council (rightfully) voted to divest from Wells Fargo due to the bank’s ties to the Dakota Access Pipeline but when banks were found to have targeted blacks with subprime loans leading up to the economic collapse, municipalities never considered divestment. Black people are not and never have been en vogue. Wake up.

There is a surge of activism in response to Trump–from travel ban protests to the Women’s March–but that resistance does not necessarily include the core concerns of black people. That would be too risky for most, including many black folks. The stances taken at the Grammys are indeed important but not necessarily risky. Since most Americans support transgender rights and oppose so-called “bathroom bills,” even the NBA and PayPal have joined the NCAA in boycotting North Carolina, due to HB-2. Yet when voting, the most fundamental of American rights, was under attack the sports world batted not one eye nor did any corporation decide to abandon the state. The response of white liberals to DAPL helped to move the matter into the mainstream, such that it is more palatable to side with water protectors than clearly embrace the idea that “Black Lives Matter.” It is refreshing that thousands protested Trump’s travel ban at airports across the country but I don’t recall a massive non-black resistance to blacks being murdered on tape by police (although there certainly were and are white allies to the BLM movement). From the streets to the Grammys, ignoring black suffering carries no social consequences.

What troubles me is that routinely, blacks are asked to support every cause mainstream Democrats care about but reciprocity is often nonexistent. Yes, we as black people should stand up for all marginalized groups, even poor whites who are oppressed by the ruling classes. That said, it is hurtful that we cannot rely on those who ask us to support others to also stand with us. A Tribe Called Quest also performed at the Grammys and there is a significant lesson to be learned from their contribution to the show: if black people are to have our concerns voiced, we must voice them. Period. Our liberation is strictly our concern.

With this understanding, we should allow no one to question us when we advocate for ourselves. We must, for no one else will. Let no one shame you for caring about black people. It is not “racist” but simply rational and healthy to care for self. It is not “reverse racism” when we decide to vote and shop based on our interests. When you bank and buy black, it is a matter of self-preservation in a society that daily reminds us we do not matter. Until stars are lining up to denounce the injustices faced by black people daily, we must be focused on black power. Until the nation considers black concerns national concerns, every penny and ounce of energy we spend must be toward black liberation. We are not fashionable but it does not matter, for we are strong.

 

lips

I’ve never been a fan of Valentine’s Day. Why? I’m a good guy and as such, V-Day only serves to mitigate my actions the other 364 days of the year. If I’m good to a woman all year but fail to produce on this day, I’m discounted. On the other hand, if I treat a woman subpar all year but produce this one day, I get points. Valentine’s Day is set up perfectly for even the sorriest man to score points…but even this day can’t help an unemployed man. If a man–even a good man–doesn’t have a check, the woman he desires won’t be the envy of her coworkers on the 14th. For an unemployed man, Valentine’s Day is a lost opportunity. HopewellThought is committed to attacking black unemployment this year and this month it starts with your mouth.

Last month I laid out our 2017 strategy toward ending black unemployment. If you haven’t, I’d strongly encourage you to read that first before continuing this journey. We can make significant strides simply by identifying one product or service each month we already use, then begin using a black owned company to fill that need going forward. Now back to this. I’m single but it doesn’t mean that I don’t keep my mouth ready. I’ve been told that I keep Listerine in business. For years I’ve used their mouthwash. Listerine breath strips have been in my pocket since they hit the market. I even use their dental floss. I. Stay. Ready. That said, the idea of using a different mouthwash never crossed my mind. That changed when I came across a black owned company, Garner’s Garden, that produces a 100% all natural mouthwash; a company actively looking to expand and hire black people. Still, I’ve been a Listerine guy forever and change is difficult. After all, Valentine’s Day is approaching and my mouth needs to be ready, just in case! I decided to reach out to the owner.

I purchased my bottle of mouthwash and gave it a try. As the owner explained, this product is not simply designed to cover up mouthwashbad breath but to actually heal your mouth. That sounded good. I want my mouth to be ready, after all. It contains healing oxygen particles that attack a host of dental issues such as cavities, gingivitis and gum disease. Not only is it antibacterial but it is also antiviral, anti-fungal and it whitens teeth naturally. I found every bit of that to be true. I felt my mouth getting healthier when I started using it. It burned like hell the very first time I tried it; that’s because it was healing everything my Listerine did not. It no longer burns now, my mouth feels healthy. I’ve also noticed that I no longer have that “Enter the Dragon” morning breath! I’m sold.

The company also sells a “remineralizing tooth powder,” which they recommend using in tandem with the mouthwash. In all honesty, I was most skeptical of this part of the deal. After all, I’m accustomed to toothpaste. In my research, however, I discovered that every toothpaste on the market is made up of a tooth-powder-4ozbunch of poisons. The tooth powder is a natural product that literally pulls toxins from your mouth and naturally whitens teeth. I’m getting used to it and I like the results thus far. As a consumer, I appreciate the fact that the mouthwash and tooth powder are getting my mouth ready for Valentine’s Day (just in case), naturally. Most of all, I love that my purchases are going toward providing jobs in my community.

You can purchase the mouthwash here and get a 10% discount this month when you use the code “HopewellThought.” If you’d really like to make sure your mouth is ready for Valentine’s Day and save even more, buy the mouthwash and tooth powder together here. You’ll receive 15% off when you purchase the two products together, using the code “HopewellThought2.”

Valentine’s Day is no picnic for an unemployed man, nor is any other day. We have the power to begin creating jobs in our community now, simply by getting our mouths ready.

**Be sure to also purchase our featured products from each prior month**

January–True Laundry Detergent 

 

brandon-marshall

Denver’s Brandon Marshall kicked off the NFL season Thursday by kneeling before the Anthem in protest. Marshall said that he “prayed long and hard about it” and he “felt it was the right thing to do.” His prayers did not stop him from losing an endorsement deal with Air Academy Federal Credit Union (AAFCU). Marshall knelt to protest injustice and police brutality in particular but AAFCU made it clear they didn’t give a damn about that. This is what happens when you protest but don’t own anything–your fate is always in the hands of someone else. We can stay angry about it or actually correct the issue at the root.