Black Development

dove

Recently Dove pulled an ad campaign that implied women of color were dirty. The ad featured a black woman pulling off her brown shirt to reveal a white woman. Since then, there has been a call to boycott the company altogether. But is a boycott justified? Or does the ad merely prove a larger point about racism in white America? Dr. King said that a “majority of white Americans are racists, either consciously or unconsciously.” Dove may not have meant to suggest that black skin is necessarily dirty but they unwittingly showed the company’s — and white America’s — deep rooted, unconscious programming that cannot reconcile the idea that black skin equals clean or pure. Previous Dove campaigns have subtly spouted this same message that white equals right. The ads are merely a symptom of a larger epidemic in our country and boycotting one company won’t change the root of the problem. Dove is not the first or the last company that will put out an ad that, without thought or intention, is harmful to black people. How many companies have to belittle us before we are all motivated to buy black?

When harm is unintended the impact is no less painful. Such is the case when a nice judge unwittingly sentences black defendants more harshly than whites in similar circumstances. It is often the good police officer who isn’t aware that he treats me differently during a traffic stop. At times it is the teacher who wants to make a positive difference in the world who just doesn’t think Quincy should be in advanced courses but Becky should. In each scenario there is no intended harm or conscious effort to treat black people differently and yet there are real life consequences. When the power, influence and money of a major corporation are added to the analysis, the danger is heightened.

Corporations are able to contribute big dollars to politicians who can do real harm to black people. Corporations have the power to hire hundreds or thousands of people and in doing so, impact the employment rate of an entire community or not. Corporations have the power to make advertisements and produce media to be consumed by the masses, effectively shaping how we see the world. They can even involve themselves in international affairs, helping to further or hinder the liberation of poor people abroad. That is a lot of power. The question is whether black people should continue entrusting our dollars to companies that might be well intentioned but can so badly miss the mark and in doing so cause us tremendous harm.

The original ad Dove made wasn’t all that bad but when it was displayed online as a still shot it was atrocious. It is likely that a lack of diversity within the company is responsible for the oversight. But if Dove does not value me enough to bring me into their creative process but wants my dollar, why should I give it? If Dove or any other company is filled with individuals who are unconsciously of the mind that I am inferior or less valuable, why would I continue to empower them to harm me — even if the harm is unintentional? It makes no sense and we must change.

Ladies, are you looking for a product to replace the gentleness of Dove for feminine hygiene? Try a “Nookie Cookie” from KJ Naturals, owned and operated by a phenomenal black woman. Fellas, are you looking for a new body wash now? Check out Garner’s Garden and their organic body wash. It’s not that Dove’s ad was the worst thing in the world. Rather, it’s that we cannot continue empowering entities that have the power to do us harm and because of their blind spots and unconscious racism will inevitably do so.

Most people who drive impaired are probably decent people and they make it home just fine. Still, we don’t think the risk is worth encouraging the behavior, under any circumstances. The potential harm is simply too great. Unconscious racism is the same way. I’ve used Dove for years and while I’ve been telling myself that I will find a new body wash, I’ve been slow in doing so. It’s time for me to stop spending, it’s just not worth the risk.

nfl

I thought integration was supposed to “fix” everything for black people but the NFL proves otherwise. Black players fought decades for full inclusion and today the league is about 70 percent black. But black presence has not translated into black power — ask Colin Kaepernick. The head of the NFL Player’s Association, DeMaurice Smith, is also black. Smith has been actively fighting for Ezekiel Elliott to get back on the field — a man accused of domestic violence — but is largely silent on the issue of Colin Kaepernick. Something is deeply broken and integration clearly isn’t fixing it.

Washington’s franchise was the last to integrate, having done so in 1962. As black people today are boycotting the NFL due to Kaepernick’s treatment, black organizations like CORE and the NACCP targeted the owner of the Washington team with boycotts during the 1950’s. The fight was to get black players integrated into a white organization and ultimately that fight was won. But what value is that victory when, according to Green Bay Packers tight end Martellus Bennett, players are afraid to speak out because “They fear for their jobs, they fear for their well-being?” Martellus’ brother Michael was just recently involved in an incident in which Las Vegas police, according to Michael, pulled a gun on him and threatened to shoot him. Michael likely represents just one more black NFL player who cannot depend on unqualified support from his colleagues. Ezekiel Elliott has no such worry because he represents the violation of a woman’s body and not white men’s unquestioned power over black bodies.

Whether we work for an NFL owner or a progressive nonprofit, black people wrestle with these same realities daily. How black can we be and still keep our job? How much “pro-black” stuff can we post on Facebook before we make our colleagues or a potential employer uncomfortable? When one of our black colleagues experiences an injustice, how wise would it be to stand with them? The NFL is simply a microcosm of daily black life. That is, we as black people are trying to navigate spaces in which our presence is thought to be the ultimate sign of progress. Even so, we are keenly aware that our presence must be muted if we are to maintain it. Daily we observe injustice and endure microaggressions but we understand that to advocate for ourselves might ultimately be our downfall. It is a quiet torture.

Like the NFL players Martellus Bennett described, many of us are afraid everyday of our lives. Those whom we work for and with have no clue. We may be employed but we are certainly not free. As Marvin Gaye so eloquently said, “This ain’t living.” All of this points to the need for black institutions. Yes, it is nice that black people can exist in white spaces in 2017 but existing and freely living are very different. Integration certainly opened up avenues of entry but it didn’t necessarily guarantee true freedom once inside. We shouldn’t forget that and we most certainly should not begin to believe that black institutions are unnecessary.

You may hate what Louis Farrakhan says but he speaks freely because he heads a black institution supported by black people. Charles Barkley on the other hand? Not so much. We must learn from that. I don’t care to enter into integrated spaces if the price of admission is to check my true convictions at the door and remain silent. That is too high a price to pay. Integration is fine and we should take advantage of it but we should also be clear that black institutions are truly a necessity today, just as they were before integration. We must choose to build our own and live freely.

Minister Louis Farrakhan delivers a speech Friday, March 25, 2011 at Jackson State University in Jackson, Miss., as part of the 6th Annual Conference of the Veterans of the Mississippi Civil Rights Movement. Farrakhan, who leads the Chicago-based Nation of Islam delivered a speech on the need of a new grassroots movement for a change in education. (AP Photo/Rogelio V. Solis)

The next time I hear a black person give “reasons” as to why they find it difficult to support black entrepreneurs, I might stab them. The issue is not the quality of the businesses so much as how we unconsciously view them through an anti-black lens; yes, we as black people see the world through such a lens often. When I’m on the subway and a noisy crowd of white teenagers board, I roll my eyes. But when a crowd of noisy black teenagers board I cringe, get angry and urgently want them gone. My harsh reaction to the black teenagers reveals that I, on some level, wear anti-black goggles when viewing the world. Those goggles are hurting our entrepreneurs and ultimately, black power.

A classmate from undergrad tagged me in an Instagram post that asked people to identify reasons why black businesses fail. The IG post had over 30,000 likes and a slew of comments, most of which were laughable. Repeatedly, people cited “bad customer service,” operators who are “rude” or have “bad attitudes” and of course, “high prices.” These are the things we say when we have our goggles on. The irony is I read those comments minutes after reading that Wells Fargo found an additional 1.4 million fake accounts its employees opened without the consent of customers, adding to the initial 2.1 million phony accounts found last year. Yes, Wells Fargo literally stole from millions of their customers but they are the white teenagers on the train.

Overwhelmingly the post comments came from black people who most likely grew up and still live in black neighborhoods (regardless of income blacks still tend to live in segregated neighborhoods). There’s no way poor customer service prohibits them for they have always lived in neighborhoods filled with stores run by foreigners, whom they routinely condemn for their lack of customer service…but still support. At times there are language barriers that complicate the shopping experience. More disturbing, there is often an overt message that while your money is desired, your presence is not. That communication is so prevalent that is was portrayed in Menace to Society and later parodied by the Wayans in the infamous “hurry up and buy” scene from Don’t Be a Menace. The Wayans made light of a hostile dynamic that can even be fatal. Such was the case when Korean convenience store owner Soon Ja Du fatally shot Latasha Harlins in the back of her head as she attempted to leave the store, just 13 days after the Rodney King beating. Du received probation for the killing and no jail time. Harlins was 15.

Let’s assume black entrepreneurs are as rude and poor in customer service as some allege. There still must be a case for why we spend money with other entrepreneurs. As black people we are accustomed to shopping in stores not owned by black people, even in our own neighborhoods. While few of these interactions are as bad as the one between Harlins and Du, how often do we encounter amazing customer service in these establishments? I’ll wait. Whether it’s the local gas station, corner store or the Wal Mart in your hood, please show me all this amazing customer service we are accustomed to receiving and in turn demand before we can stomach patronizing an establishment. Again, I’ll wait while we collectively adjust our goggles.

Let us also assume that black entrepreneurs charge substantially more for similar products and services. Once again, there still must be an argument made for those whom we patronize. The Consumer Federation of America found that the five largest insurers quoted premiums 70 percent higher for predominantly black communities. The average premium for upper middle income, predominantly black communities was 194 percent higher than similar white communities. Black consumers face the same challenges when buying cars and homes — we routinely are charged, after controlling for credit score and income, a hefty “black tax.” Beyond that we all know the day to day markups we face in black neighborhoods. There are the crazy markups on toilet paper at the corner store, the subtle difference in pricing at grocery stores in our neighborhoods versus others and on it goes. As a child I was often told these markups were justified due to “increased security costs” for operators in my neighborhood.

For those who cite pricing as a deterrent to buying black, it stands to reason that they would avoid most other businesses located in or marketing to black communities, based on the facts. But they don’t. It must be the goggles. It must be that we often see the world through a distorted lens that makes all things black unworthy. Indeed, we often pay a premium for products based on the brand while we dismiss goods handcrafted, with love, by black entrepreneurs without even testing them to see whether the quality merits the price. Contrary to what we believe, all these “reasons” come not from objective analyses. Just as I have a distorted view of those black teenagers on the subway, we have a flawed view of our entrepreneurs. It’s time to take off the goggles and see them and all others as they truly are.

 

dr dre

In parts one and two I said that Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Middle Class/Well Paid Uncle Tom

Dr. Dre came from the hood, put in work and became successful. As a businessman Dre has made a killing from his headphones and various other ventures. What to do with all that cash!? Not build up black institutions, apparently. Dre gave a whopping $35 million to USC, a school with an endowment greater than all black colleges — combined. How can a wealthy guy from the hood feel no urgency to build up the black institutions that will produce the next black success stories? There are levels to this.

The middle class Uncle Tom does not feel the urgency of the black struggle, perhaps because he lives in comfort. I am that Tom. At times I fail to understand the extreme level of dedication and discipline necessary –from all black people– to secure black power. Since I do not live in any tangible crisis I fail to realize that, while I am fine, the condition of the black masses is in many ways critical. I don’t always grasp that there can be no days off and that every black person must maintain a laser focus on liberation, if it is to be achieved. My actions (or inactions) have real consequences for others.

It starts small. I got a decent job out of college and felt good about myself, as I should have. I knew the obstacles I overcame to get there and wanted to protect my gains. I tried to integrate myself with my colleagues at work and show them I was worthy of my station in life. That I felt the need to validate myself to a white world is in itself problematic but understandable. One day I boarded the subway for my commute home. The subway car had twenty whites and me. At the next stop a young black man boarded who was obviously not middle class. He was listening to rap lyrics and reciting them — loudly. I was embarrassed. I did everything in my power to distance myself from the brother and show all the white passengers that I was not like him.

That seems innocent enough but this root of perversion grows. I did not understand, as Elijah Muhammad said, “No one man can rise above the condition of his people.” I did not understand that because black unemployment is always wildly out of step with white unemployment, I must go out of my way to support black institutions toward eradicating this disparity. I often fail to realize that, unlike other groups, black people do not have the luxury of allowing black entrepreneurs to fail. If the Tide laundry brand fails there are a number of others that will thrive. If the True detergent brand (black owned) fails, however, it will mean yet another space where black representation is non-existent. There is no room for complacency.

My middle class lifestyle affords me the privilege of sometimes paying just a little bit extra to support black businesses. I can afford to give money to black organizations and colleges. I often forget this. At times I do not connect to the larger struggle for black power and so I sit on the sidelines as black institutions, which I could help sustain, crumble.

Worse than sitting on the sidelines, I can be critical of black institutions which I do not even bother to support. In the past I’ve said, “Black colleges can’t get their shit together!” and “I’m not going to support some black bank with my money, they might steal it!” (sidenote: many Toms are unbothered by the fact that Wells Fargo literally got caught stealing money from its customers, they still bank there). I said those things and yet wondered why things didn’t change for black America. I am part of the problem.

In my Tom moments it’s not that I’m an evil person or unaware of racism — I’ve personally been stung by it. I simply want to enjoy the finer things and eat at the same restaurants my counterparts do. In those moments, however, I fail to understand that just because I am okay, it doesn’t mean urgency is not required. I am sometimes clueless, because of my own security, as to how fragile our collective state is and thus why I must have a firm dedication to building all things black. Through my inaction and passivity, I unwittingly retard black progress. My inaction renders me an Uncle Tom, if only temporarily. Malcolm X described the middle class Uncle Tom like this: “But there’s another kind of Black man on the scene. If you say you’re in trouble, he says, “Yes, you’re in trouble.” He doesn’t identify himself with your plight whatsoever.”

handsoap1

Since January we’ve been talking about how we can create jobs in our community simply by buying products we all use, from black owned companies. The method is to find one product or service each month you already use, then make the switch. It’s perfectly fine to protest and march but the routine act of washing your hands can do more to dismantle white supremacy. Protests are appeals from the powerless to the powerful, in hopes that they will be more benevolent. Using black dollars to create black jobs and wealth, however, is a demonstration of and bridge to black power. I’ll take power over anyone’s benevolence. hs3

I featured Garner’s Garden before, highlighting their natural mouthwash and tooth powder (which I use on a daily basis). This amazing company also offers a handmade, organic hand soap that is currently in my bathroom. The soap gently and effectively cleans, softening your skin. It is made with the finest blends of natural oils, organic ingredients, and essential oils. With regular use you will feel and see a noticeable difference in your hands. It is easy on sensitive skin and can soothe reactions. It will not dry out your skin but leaves a clean, moisturized feel. Further, this soap is a goodness that carries no guilt: it’s safe for the entire family, environmentally friendly and made by a company that shares our values. I feel good about every dollar I spend with them!

Click here to buy the soap today. While you’re on the site feel free to browse the many other products available. I said previously that I also use their mouthwash and tooth powder but they have a variety of other products that you’ll love for yourself or as a gift. It’s perfectly okay to overspend because not only is this a great company but also, all orders $50 and up are eligible for free shipping when you enter the code, “FreeShip.” If you want a revolution, just go wash your hands.

jay

You streamed 4:44 but need to listen much more. Stop rappin’ to Jay and just do what he say. Playtime is ova’, so says Hova. He spit one line to kill white supremacy. What line, fam? He said “I’ll be damned.” 

Jay Z may have given us his best work with 4:44. What we know for sure is he has our attention: Tidal jumped to number one in Apple’s App Store after 4:44 dropped, with more downloads on a single day than any other app over the past year, according to Apptopia data. I could say much about the album but only one line matters: “I’ll be damned if I drink some Belvedere while Puff got Ciroc.” If we truly grasped all that line conveys and lived by it, we would no longer wake up to headlines of police shooting black people. Black power would be the new norm.

Jay Z is a multimillionaire and should he choose to have a drink, his options are unlimited. He could import exotic vodkas or fly overseas to drink them. Still, the choice is simple for him: he’ll be damned if he picks up another bottle when his black brother has stake in Ciroc. You heard the lyric but did you get the weight of it? “I’ll be damned” is something like, “over my dead body.” When you say “I’ll be damned” you are drawing a line in the sand. “I’ll be damned” means there are no exceptions. “I’ll be damned” connotes a firm commitment that cannot be easily broken; even if honoring that commitment is inconvenient. If we shared that level of determination to build up black businesses, banks and other institutions, black people would live in true freedom, regardless of who the president happens to be.

Puffy does not own Ciroc but his deal with the vodka brand is quite awesome: he literally invests nothing but still reaps half the company’s profits, through the duration of their deal. Although it isn’t ownership, Jay Z still sees the value of creating wealth for his black brother and has decided that he will remain committed, no matter what. We must go beyond hearing the music and begin imitating the actions. We have to decide that we’ll be damned if we buy from company x, so long as there is a black owned company that can satisfy that need and create jobs for other black people. If we are tired of living in a world full of black oppression we have to finally say, “I’ll be damned if I deposit my money in bank x” when there are black owned institutions we could support, who in turn will support our community. We need an “I’ll be damned” revolution in black America. Buying, banking and building all things black must transition from a trendy ideal in our heads to an “I’ll be damned” lifestyle.

The challenges of blackness in America will not be overcome through a casual commitment to conquering them. “I’ll be damned” is the only way. We as black people can exist with some degree of freedom as Americans if we continue to live as we always have but we will never have true power — the freedom to be independent and choose our own fate in this country. This is black power and it requires a more solid and unwavering commitment to ourselves. Just as Jay Z has committed himself to supporting his brother — no matter what and I’ll be damned — we must also commit to our community. Jay said a lot on the album but one line holds the key to black freedom and power: I’ll be damned.

 

** No One Can Oppress You Unless You Give Them The Money To Do It**

mirror tom

Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Religious Uncle Tom

Bishop T.D Jakes has shined brighter than most preachers for years. His books and sermons have reached millions. Still, given his tremendous platform, it is fair to ask how it all has furthered the quest for black freedom. The bishop is to be commended for preaching a message of self-healing and empowerment but he is positioned to actually erect or support institutions to help facilitate that empowerment. Based on the ministries his church website promotes, this is not the case. Further, sermons are fine but black people need his voice to confront the many crises we face on a more consistent basis.

Yes, his ministry helps ex-offenders and needy people but because the Bishop has been given much, more is required. Some might say his role as a preacher is simply to inspire individuals, who then will minister to society. That argument is tempting but disarmed when the history of the black church is considered. The African Methodist Episcopal (AME) church is the oldest denomination founded by black people in America, back in 1816. They preached the word but also built colleges like Wilberforce University and by 1880, operated over 2,000 schools. In an era of strict segregation, their congregations raised the money needed to keep those schools operational.

In a time when black people literally risked death for speaking out on social issues, AME bishops like Henry Mcneal Turner were fearless in the political arena. From the dangerous terrain of central Georgia, Turner successfully ran for the state legislature and used his voice as a trumpet for justice. Jakes, on the other hand, speaks loudly on prosperity but historically has been mute on topics of black oppression. He plays it safe, not wanting to alienate supporters. Turner risked his life to speak out but Jakes appears apprehensive about losing offerings or influence. After all, he never would have gotten a talk show had he gone all Jeremiah Wright.

The religious Uncle Tom is dangerous and I have been him. My thoughts were of heaven and developing the self toward godliness. In that state I chose to downplay social issues, having been taught that if we all just stopped sinning everything would be fine. I knew oppression existed but again, I was told that it was the result of sin. I saw racism but rather than call it out, I was taught that we should focus on –you guessed it– the sinful nature. I was told that it was godly to bring people together rather than directly rebuke those who oppress others. Those who taught me seemed unaware that it was Jesus who said that he did “not come to bring peace but a sword.” As we looked to the sky in our piety, we failed to see the urgency on planet earth.

I prayed often but the ills of the world persisted. At times I even tried to feed the hungry but never evolved to the understanding of Archbishop Hélder Câmara, who said, “When I give food to the poor, they call me a saint. When I ask why the poor have no food, they call me a communist.” The religious institutions I belonged to played it safe. Feeding hungry people earned our nonprofit a grant. Speaking against those who oppress the poor and building institutions that promote power, however, might lose offerings and friends. Our nonprofits ultimately rendered us “non-prophets.”

Some of our churches can raise a nice offering. In fact, the black church is one of the few institutions that successfully pools the capital of black people. Those dollars, however, go toward maintaining facilities and the work of the “ministry.” We can’t seem to connect the dots. Our community faces crises in employment and resources and yet, the church’s successful pooling of black capital never results in job creation or combatting the deep disparities our communities face. The church building remains in tact, however, as the neighborhood crumbles. We believe we are doing the Lord’s work but in fact, we hinder the progress of black people.

Black churches have not the luxury to exist as other churches do. No other group in America had to emerge from the depths of chattel slavery, live under neo slavery/Jim Crow and seek equality in the face of constant harassment, void of meaningful reparations. The urgency, focus and commitment required to overcome this legacy leaves no room for passivity. Here are a few tangible ways to take action as a faith community:

  1. Use money collected from members to start a fund to support local entrepreneurs and black institutions, such as your closest HBCU.
  2. Deposit church funds into a black owned bank.
  3. Use the pulpit and church communications to direct members to business owners in the congregation and the community.
  4. Require candidates for public office to articulate their plan for black empowerment through economic development prior to giving them a platform at your church.
  5. Use the pulpit to rebuke policies and policymakers that hinder black freedom, especially locally.

To kill Tom must be a daily fight and it is difficult. On the other side of that fight, however, is a world where black people are free, independent and collectively walk in power. Religion can serve the aim of liberation or pacify both the oppressed and the powerful.

Stay tuned for the next installment on “The Hood Uncle Tom”

 

freedom logo

How many paper towels did you use this month? How many of those paper towels created jobs for black people? If we want different results, we have to take different actions. Once again, Freedom Paper Company is a black owned firm that produces paper products, including paper towels. If you care about ending black unemployment, it’s time to do your part and make the switch.

We can end black unemployment, as I’ve discussed previously. The key is simply identifying one product or service each month that you already use and finding a black owned company to fill that need permanently. I don’t know anyone who doespaper towels not use paper towels. You spill some water: paper towel. You drop an egg on the floor: paper towel. You want to wipe off the countertop: paper towel. You get the point. We already buy paper towels and we will continue to. Why not switch to a great product that gets us closer to our goals as a people?

Would you like to stretch your dollar? Buy the Freedom Super Jumbo Roll. One case should last an entire year. While most competitors sell 78 sheets per roll, the Super Jumbo Roll has 210. You could pay .022 center per sheet but with Freedom Paper, your cost is .013 cents per sheet. Click here to make a purchase now. Freedom is the company name and the promise.

 

 

freedom paper

You can literally create a job for someone by wiping your ass. No, seriously. Based in Maryland, the Freedom Paper Company is a black owned firm that produces paper products, including “bathroom tissue.” The founder of the company is serious about creating great products and more importantly, creating a black presence in industrial production. I have met with him personally and heard his passion for business and communal uplift. That is why I dropped my old tissue brand. Now with every wipe, I am doing my part to end black unemployment.

We can end black unemployment, as I’ve discussed previously. The key is simply identifying one product or service each month that you already use and finding a black owned company to fill that need permanently. This month consider switching your freedom paperbathroom tissue brand. Not only is Freedom Paper offering a product that has an amazing impact socially, it is also a game-changer environmentally. Their bathroom tissue is made from 100% recycled paper — 100%. As someone who cares deeply about the environment and what condition we leave this planet in for future generations, this distinction is invaluable. I can think of very few other purchases which will move us toward ending black unemployment by promoting sustainability. I have no intentions of going back.

The time for a switch is now. We can promote hiring in our community and also promote environmental sustainability. What else is there to think about? You can go to the corner store to pick up a roll or two but to stretch your dollar further, it pays to buy in bulk. Click here to purchase your Freedom Paper bathroom tissue for the next couple of months for $20.00. Unless you actually eat toilet paper, the twenty-four rolls (500 sheets each) should last you as an individual a couple of months, at least. This one is pretty straightforward, there’s not much to think about. Make the switch and do your part to end black unemployment. Make the switch and help preserve our environment. Freedom Paper is more than a brand, it’s a promise.

moonlight-19405x

It was not strange to work under white people ten years my senior when I was 18. Around 30, however, I was enraged that I routinely interviewed to work under people who were slightly younger –or the same age– and less credentialed. The moment you realize your graduate degree is no match for your boss’s B.A. in music, you begin to question how “post-racial” we are. Joi McMillon, a black woman, knew very well the rage that stems from seeing whites with less qualifications advance while she did not. She was told she lacked the right experience while her less qualified white peers were advancing. But Joi will not experience that rage again. She is a film editor who made history with her Oscars nomination for her work on Moonlight; a film based on the writing of two black men, directed by a black man with a black cast. The self determination of black people ended Joi’s frustration, not the benevolence of whites.

In a world where discrimination and disparities abound, it is critical that black people create our own opportunities and support those endeavors as a community. Joi was nominated for an academy award precisely because of such an endeavor. Sean Combs became a music mogul only because Uptown Records, a company founded by a black man, gave the young college dropout the opportunity to become a talent director. It is doubtful that Combs would have been given the same opportunity at another major label. In the same way, Moonlight is a work of black self determination which afforded McMillon the opportunity to finally move up from “first assistant editor” into the editor’s role. The quality of her work is obvious, for even the Academy had to give her a nod. McMillon never lacked talent but simply opportunity, in a white male-dominated film industry. Rather than waiting for acknowledgment from benevolent white people, the creators of Moonlight created an opportunity for Joi.

Moonlight’s excellence led to their infamously delayed Oscars award. That mixup was far less controversial than Jada Pinkett-Smith igniting the #OscarsSoWhite firestorm. While several have opined that Pinkett-Smith’s motives may not have been pure (oddly, Denzel failed to take home an Oscar this year and Jada raised no fuss), we should not discount what Jada actually said when she told the world, “Maybe it is time…we make programs for ourselves that acknowledge us in ways we see fit.” Also, “Begging for acknowledgement or even asking, diminishes dignity and diminishes power.” Moonlight fulfills much of Jada’s sentiments. We should appreciate that the Academy (after some delay) awarded Moonlight best picture but only celebrating that misses the larger significance of the film. Moonlight gives us yet another model of what we should all be striving toward in every industry. In a world in which even black people with a college degree are more than twice as likely to be unemployed than our non-black peers, we need strong black institutions and creative ventures, brought about by our own self-determination.

There is only one thing that could have made Moonlight even more triumphant and that is if the movie was also financed by our community. By no fault of their own, the creators of the film had to seek financing from outside of our community and thankfully, they found it through A24, an Indie distributor. Still, we must continue striving to attain that next level of independence and power and that is to self finance our own ventures. As we support our own, that will happen. Joi had her day but now let us continue investing in our community to create opportunity for millions more. HopewellThought will continue our campaign each month to help get you started.

**No One Can Oppress You Unless You Give Them The Money To Do So**