Economics

gentrification

Gentrification is a jedi mind trick where (mostly) black people conclude entire communities have no value, although everyone else can see it. Gentrification is generally unpopular among black people but in fact we bear some responsibility for it. When we refuse to see the value in our communities and others do, that’s on us. I’m tired of hearing black people complain about gentrification while refusing to invest in black communities — even middle class black communities. Real estate is finite and if we don’t buy it, someone will. If we really despise people who are wholly unconnected to the culture of a neighborhood moving in and displacing the population, then damnit start seeing the worth in black communities before everyone else does.

Gentrification — as we understand it — is not completely inevitable. Washington was about 70 percent black just a generation ago but today the city no longer has a black majority. Masses of white people did not come in the night and wipe out the black population. The dramatic loss of affordable housing is significant but the unwillingness of black homeowners to stay put cannot be ignored. The decline in federal funding to house the poor is exacerbating yet black people and organizations — while admittedly challenging — made few sustained, organized efforts to collectively invest in black communities while the real estate was still at giveaway prices. Whether the communities in question were legitimately unsafe or simply decent neighborhoods that lacked desired amenities, many made the choice to walk away.

It is curious that communities we so often deem wholly undesirable are consistently valued by everyone else. It tells me that our valuation is off, in many respects. If a developer can see the potential of a community filled with poor black people, so should we. If investor X believes there is money to be made on a block with 8 homes — of which 4 are boarded up — maybe we should, too. Why couldn’t our churches and local organizations organize families to collectively buy that block and fix up those homes? Why couldn’t families looking for starter homes put their money together and buy multi-family homes before they were swooped up by an investor and turned into swanky apartments that rent for $2,000 monthly? Why can’t our local Urban League and NAACP chapters organize citywide initiatives to pair our people together to buy communities, raise the property values and in doing so attract all the amenities we seek out in other neighborhoods?

I live on the South Side of Chicago now, having recently relocated from DC. Chicago is now in the process of gentrifying in much the same way DC has. But it doesn’t have to be. I live in a condo building that has three units and two apartments on the basement level. The units are very nice — hardwood floors, stainless steel appliances and a secure entry system. The unit directly under me was just recently renovated and it is gorgeous. It is 1,700 square feet and features three bedrooms with two full baths. It is also a duplex unit, a bonus. While such a unit in DC would easily cost half a million dollars or even more in wealthier neighborhoods, that unit just sold last month for $150,000. Seriously, that’s it. The reason is my neighborhood is just outside of the gentrifying zone and while my street is nice and quieter than a street in the city should be, the neighborhood is still quite black and that is a turnoff for many buyers and thus values are suppressed. That unit, while only $150,000 today, will easily be worth 3 times that in 10 years and too many of us will lament that we didn’t simply buy it while it was easily affordable.

To be sure, there are many forces at work far beyond any personal decisions we might make. In far too many places older residents on fixed income are priced out of the homes they own because property taxes have skyrocketed. Even worse, many cities unfairly advantage newcomers. In Philadelphia, for example, new buyers qualify for a 10-year property tax abatement while older residents are often without relief. There are many challenges and yes, organizing as a community is far more difficult than being a private investor with cash who can develop entire blocks overnight (not to mention the federal and local tax incentives many of them utilize). This is not easy but it is not inevitable, either. There are still many communities in cities around the country where property values are very modest. They will eventually be developed, the only question is by whom.

Perhaps you think losing black presence in American cities is not problematic and if so, there’s nothing to worry about. If you do find it problematic, however, there are solutions. We must organize, buy and stay. If you find that too difficult or if you have an aversion to investing in black communities — poor, working or middle class — then please stop complaining about gentrification.

Minister Louis Farrakhan delivers a speech Friday, March 25, 2011 at Jackson State University in Jackson, Miss., as part of the 6th Annual Conference of the Veterans of the Mississippi Civil Rights Movement. Farrakhan, who leads the Chicago-based Nation of Islam delivered a speech on the need of a new grassroots movement for a change in education. (AP Photo/Rogelio V. Solis)

The next time I hear a black person give “reasons” as to why they find it difficult to support black entrepreneurs I may stab them. The issue is not the quality of the businesses so much as how we unconsciously view them through an anti-black lens; yes, we as black people see the world through such a lens often. When I’m on the subway and a noisy crowd of white teenagers board, I roll my eyes. But when a crowd of noisy black teenagers board I cringe, get angry and urgently want them gone. My harsh reaction to the black teenagers reveals that I, on some level, wear anti-black goggles when viewing the world. Those goggles are hurting our entrepreneurs and ultimately, black power.

A classmate from undergrad tagged me in an Instagram post that asked people to identify reasons why black businesses fail. The IG post had over 30,000 likes and a slew of comments, most of which were laughable. Repeatedly, people cited “bad customer service,” operators who are “rude” or have “bad attitudes” and of course, “high prices.” These are the things we say when we have our goggles on. The irony is I read those comments minutes after reading that Wells Fargo found an additional 1.4 million fake accounts its employees opened without the consent of customers, adding to the initial 2.1 million phony accounts found last year. Yes, Wells Fargo literally stole from millions of their customers but they are the white teenagers on the train.

Overwhelmingly the post comments came from black people who most likely grew up and still live in black neighborhoods (regardless of income blacks still tend to live in segregated neighborhoods). There’s no way poor customer service prohibits them for they have always lived in neighborhoods filled with stores run by foreigners, whom they routinely condemn for their lack of customer service…but still support. At times there are language barriers that complicate the shopping experience. More disturbing, there is often an overt message that while your money is desired, your presence is not. That communication is so prevalent that is was portrayed in Menace to Society and later parodied by the Wayans in the infamous “hurry up and buy” scene from Don’t Be a Menace. The Wayans made light of a hostile dynamic that can even be fatal. Such was the case when Korean convenience store owner Soon Ja Du fatally shot Latasha Harlins in the back of her head as she attempted to leave the store, just 13 days after the Rodney King beating. Du received probation for the killing and no jail time. Harlins was 15.

Let’s assume black entrepreneurs are as rude and poor in customer service as some allege. There still must be a case for why we spend money with other entrepreneurs. As black people we are accustomed to shopping in stores not owned by black people, even in our own neighborhoods. While few of these interactions are as bad as the one between Harlins and Du, how often do we encounter amazing customer service in these establishments? I’ll wait. Whether it’s the local gas station, corner store or the Wal Mart in your hood, please show me all this amazing customer service we are accustomed to receiving and in turn demand before we can stomach patronizing an establishment. Again, I’ll wait while we collectively adjust our goggles.

Let us also assume that black entrepreneurs charge substantially more for similar products and services. Once again, there still must be an argument made for those whom we patronize. The Consumer Federation of America found that the five largest insurers quoted premiums 70 percent higher for predominantly black communities. The average premium for upper middle income, predominantly black communities was 194 percent higher than similar white communities. Black consumers face the same challenges when buying cars and homes — we routinely are charged, after controlling for credit score and income, a hefty “black tax.” Beyond that we all know the day to day markups we face in black neighborhoods. There are the crazy markups on toilet paper at the corner store, the subtle difference in pricing at grocery stores in our neighborhoods versus others and on it goes. As a child I was often told these markups were justified due to “increased security costs” for operators in my neighborhood.

For those who cite pricing as a deterrent to buying black, it stands to reason that they would avoid most other businesses located in or marketing to black communities, based on the facts. But they don’t. It must be the goggles. It must be that we often see the world through a distorted lens that makes all things black unworthy. Indeed, we often pay a premium for products based on the brand while we dismiss goods handcrafted, with love, by black entrepreneurs without even testing them to see whether the quality merits the price. Contrary to what we believe, all these “reasons” come not from objective analyses. Just as I have a distorted view of those black teenagers on the subway, we have a flawed view of our entrepreneurs. It’s time to take off the goggles and see them and all others as they truly are.

 

dr dre

In parts one and two I said that Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Middle Class/Well Paid Uncle Tom

Dr. Dre came from the hood, put in work and became successful. As a businessman Dre has made a killing from his headphones and various other ventures. What to do with all that cash!? Not build up black institutions, apparently. Dre gave a whopping $35 million to USC, a school with an endowment greater than all black colleges — combined. How can a wealthy guy from the hood feel no urgency to build up the black institutions that will produce the next black success stories? There are levels to this.

The middle class Uncle Tom does not feel the urgency of the black struggle, perhaps because he lives in comfort. I am that Tom. At times I fail to understand the extreme level of dedication and discipline necessary –from all black people– to secure black power. Since I do not live in any tangible crisis I fail to realize that, while I am fine, the condition of the black masses is in many ways critical. I don’t always grasp that there can be no days off and that every black person must maintain a laser focus on liberation, if it is to be achieved. My actions (or inactions) have real consequences for others.

It starts small. I got a decent job out of college and felt good about myself, as I should have. I knew the obstacles I overcame to get there and wanted to protect my gains. I tried to integrate myself with my colleagues at work and show them I was worthy of my station in life. That I felt the need to validate myself to a white world is in itself problematic but understandable. One day I boarded the subway for my commute home. The subway car had twenty whites and me. At the next stop a young black man boarded who was obviously not middle class. He was listening to rap lyrics and reciting them — loudly. I was embarrassed. I did everything in my power to distance myself from the brother and show all the white passengers that I was not like him.

That seems innocent enough but this root of perversion grows. I did not understand, as Elijah Muhammad said, “No one man can rise above the condition of his people.” I did not understand that because black unemployment is always wildly out of step with white unemployment, I must go out of my way to support black institutions toward eradicating this disparity. I often fail to realize that, unlike other groups, black people do not have the luxury of allowing black entrepreneurs to fail. If the Tide laundry brand fails there are a number of others that will thrive. If the True detergent brand (black owned) fails, however, it will mean yet another space where black representation is non-existent. There is no room for complacency.

My middle class lifestyle affords me the privilege of sometimes paying just a little bit extra to support black businesses. I can afford to give money to black organizations and colleges. I often forget this. At times I do not connect to the larger struggle for black power and so I sit on the sidelines as black institutions, which I could help sustain, crumble.

Worse than sitting on the sidelines, I can be critical of black institutions which I do not even bother to support. In the past I’ve said, “Black colleges can’t get their shit together!” and “I’m not going to support some black bank with my money, they might steal it!” (sidenote: many Toms are unbothered by the fact that Wells Fargo literally got caught stealing money from its customers, they still bank there). I said those things and yet wondered why things didn’t change for black America. I am part of the problem.

In my Tom moments it’s not that I’m an evil person or unaware of racism — I’ve personally been stung by it. I simply want to enjoy the finer things and eat at the same restaurants my counterparts do. In those moments, however, I fail to understand that just because I am okay, it doesn’t mean urgency is not required. I am sometimes clueless, because of my own security, as to how fragile our collective state is and thus why I must have a firm dedication to building all things black. Through my inaction and passivity, I unwittingly retard black progress. My inaction renders me an Uncle Tom, if only temporarily. Malcolm X described the middle class Uncle Tom like this: “But there’s another kind of Black man on the scene. If you say you’re in trouble, he says, “Yes, you’re in trouble.” He doesn’t identify himself with your plight whatsoever.”

handsoap1

Since January we’ve been talking about how we can create jobs in our community simply by buying products we all use, from black owned companies. The method is to find one product or service each month you already use, then make the switch. It’s perfectly fine to protest and march but the routine act of washing your hands can do more to dismantle white supremacy. Protests are appeals from the powerless to the powerful, in hopes that they will be more benevolent. Using black dollars to create black jobs and wealth, however, is a demonstration of and bridge to black power. I’ll take power over anyone’s benevolence. hs3

I featured Garner’s Garden before, highlighting their natural mouthwash and tooth powder (which I use on a daily basis). This amazing company also offers a handmade, organic hand soap that is currently in my bathroom. The soap gently and effectively cleans, softening your skin. It is made with the finest blends of natural oils, organic ingredients, and essential oils. With regular use you will feel and see a noticeable difference in your hands. It is easy on sensitive skin and can soothe reactions. It will not dry out your skin but leaves a clean, moisturized feel. Further, this soap is a goodness that carries no guilt: it’s safe for the entire family, environmentally friendly and made by a company that shares our values. I feel good about every dollar I spend with them!

Click here to buy the soap today. While you’re on the site feel free to browse the many other products available. I said previously that I also use their mouthwash and tooth powder but they have a variety of other products that you’ll love for yourself or as a gift. It’s perfectly okay to overspend because not only is this a great company but also, all orders $50 and up are eligible for free shipping when you enter the code, “FreeShip.” If you want a revolution, just go wash your hands.

freedom logo

How many paper towels did you use this month? How many of those paper towels created jobs for black people? If we want different results, we have to take different actions. Once again, Freedom Paper Company is a black owned firm that produces paper products, including paper towels. If you care about ending black unemployment, it’s time to do your part and make the switch.

We can end black unemployment, as I’ve discussed previously. The key is simply identifying one product or service each month that you already use and finding a black owned company to fill that need permanently. I don’t know anyone who doespaper towels not use paper towels. You spill some water: paper towel. You drop an egg on the floor: paper towel. You want to wipe off the countertop: paper towel. You get the point. We already buy paper towels and we will continue to. Why not switch to a great product that gets us closer to our goals as a people?

Would you like to stretch your dollar? Buy the Freedom Super Jumbo Roll. One case should last an entire year. While most competitors sell 78 sheets per roll, the Super Jumbo Roll has 210. You could pay .022 center per sheet but with Freedom Paper, your cost is .013 cents per sheet. Click here to make a purchase now. Freedom is the company name and the promise.

 

 

lavar ball

The modern-day Uncle Tom doesn’t necessarily vote conservative. Tommy in 2017 has reinvented himself as a Lavar Ball hater. Rather than take massa’s crumbs in the form of a shoe endorsement deal, the Ball family opted for true ownership and decided to build their own shoe brand, the Big Baller Brand (Triple B). Rather than say “hell yeah!” the fraternity of Phi-Tom-Phi is determined to tear down Triple B. I suppose it’s more comfortable to stay in the house than do the work to liberate yourself. While I do not expect many Uncle Toms to join our pursuit of black power, I do ask that they keep quiet as we leave the plantation.

Lavar Ball is trying to teach us a lesson. You may not love his delivery but I urge you to stop fighting the messenger and listen to the actual message. What has always been isn’t necessarily better than what could be. Athletes have, for generations, fought to capitalize more on the economic value which they create. LeBron James is better compensated than Magic Johnson was during his playing days for that reason. Still, star athletes have yet to fully capitalize on the value of their brands, allowing Nike and others to reap the benefits and that is the point: why shouldn’t they reap more from their value? More importantly, in a league that is majority-black, why do NBA players consistently benefit less from their brands than their branders? We as consumers are part of the problem.

Branding is everything. A product or service sells, in large part, due to the strength of its brand. Is Tide empirically better than True detergent? No but you trust the brand, having never done an actual scientific experiment to validate its claims. One product will actually make a huge impact on black unemployment and the other clearly does not, that much we know. Still, far too many black people are comfortable on the Tide plantation, consequences be damned. The brand only maintains its strength because we decide to give our strength to uphold it. In the same way, if we decide to pay $200 for a pair of shoes it’s worth $200. There is no law of nature behind it, simply our consent. In a world where black people live in a constant state of rage, it is beyond comprehension that we continue to give our consent to everything that maintains the status quo. That is what Lavar Ball is challenging.

Are you an “Uncle Tom” because you choose not to buy Triple B products? Not at all. There are any number of reasons as to why someone would or would not buy the millions of products offered to them. What determines your level of internal Tom is the approach taken as a consumer. Do you approach Triple B looking for a reason to support or seeking reasons not to? That is the critical question. This discussion is much larger than Lavar Ball. Whether the topic is banking black or buying laundry detergent from a black owned company, your approach is everything. The modern-day Uncle Tom will always seek reasons not to empower their own community and by doing so, continues to support their oppression. Ask yourself, how much Tom is in you?

 

**No one can oppress you unless you give them the money to do so**

freedom paper

You can literally create a job for someone by wiping your ass. No, seriously. Based in Maryland, the Freedom Paper Company is a black owned firm that produces paper products, including “bathroom tissue.” The founder of the company is serious about creating great products and more importantly, creating a black presence in industrial production. I have met with him personally and heard his passion for business and communal uplift. That is why I dropped my old tissue brand. Now with every wipe, I am doing my part to end black unemployment.

We can end black unemployment, as I’ve discussed previously. The key is simply identifying one product or service each month that you already use and finding a black owned company to fill that need permanently. This month consider switching your freedom paperbathroom tissue brand. Not only is Freedom Paper offering a product that has an amazing impact socially, it is also a game-changer environmentally. Their bathroom tissue is made from 100% recycled paper — 100%. As someone who cares deeply about the environment and what condition we leave this planet in for future generations, this distinction is invaluable. I can think of very few other purchases which will move us toward ending black unemployment by promoting sustainability. I have no intentions of going back.

The time for a switch is now. We can promote hiring in our community and also promote environmental sustainability. What else is there to think about? You can go to the corner store to pick up a roll or two but to stretch your dollar further, it pays to buy in bulk. Click here to purchase your Freedom Paper bathroom tissue for the next couple of months for $20.00. Unless you actually eat toilet paper, the twenty-four rolls (500 sheets each) should last you as an individual a couple of months, at least. This one is pretty straightforward, there’s not much to think about. Make the switch and do your part to end black unemployment. Make the switch and help preserve our environment. Freedom Paper is more than a brand, it’s a promise.

lips

I’ve never been a fan of Valentine’s Day. Why? I’m a good guy and as such, V-Day only serves to mitigate my actions the other 364 days of the year. If I’m good to a woman all year but fail to produce on this day, I’m discounted. On the other hand, if I treat a woman subpar all year but produce this one day, I get points. Valentine’s Day is set up perfectly for even the sorriest man to score points…but even this day can’t help an unemployed man. If a man–even a good man–doesn’t have a check, the woman he desires won’t be the envy of her coworkers on the 14th. For an unemployed man, Valentine’s Day is a lost opportunity. HopewellThought is committed to attacking black unemployment this year and this month it starts with your mouth.

Last month I laid out our 2017 strategy toward ending black unemployment. If you haven’t, I’d strongly encourage you to read that first before continuing this journey. We can make significant strides simply by identifying one product or service each month we already use, then begin using a black owned company to fill that need going forward. Now back to this. I’m single but it doesn’t mean that I don’t keep my mouth ready. I’ve been told that I keep Listerine in business. For years I’ve used their mouthwash. Listerine breath strips have been in my pocket since they hit the market. I even use their dental floss. I. Stay. Ready. That said, the idea of using a different mouthwash never crossed my mind. That changed when I came across a black owned company, Garner’s Garden, that produces a 100% all natural mouthwash; a company actively looking to expand and hire black people. Still, I’ve been a Listerine guy forever and change is difficult. After all, Valentine’s Day is approaching and my mouth needs to be ready, just in case! I decided to reach out to the owner.

I purchased my bottle of mouthwash and gave it a try. As the owner explained, this product is not simply designed to cover up mouthwashbad breath but to actually heal your mouth. That sounded good. I want my mouth to be ready, after all. It contains healing oxygen particles that attack a host of dental issues such as cavities, gingivitis and gum disease. Not only is it antibacterial but it is also antiviral, anti-fungal and it whitens teeth naturally. I found every bit of that to be true. I felt my mouth getting healthier when I started using it. It burned like hell the very first time I tried it; that’s because it was healing everything my Listerine did not. It no longer burns now, my mouth feels healthy. I’ve also noticed that I no longer have that “Enter the Dragon” morning breath! I’m sold.

The company also sells a “remineralizing tooth powder,” which they recommend using in tandem with the mouthwash. In all honesty, I was most skeptical of this part of the deal. After all, I’m accustomed to toothpaste. In my research, however, I discovered that every toothpaste on the market is made up of a tooth-powder-4ozbunch of poisons. The tooth powder is a natural product that literally pulls toxins from your mouth and naturally whitens teeth. I’m getting used to it and I like the results thus far. As a consumer, I appreciate the fact that the mouthwash and tooth powder are getting my mouth ready for Valentine’s Day (just in case), naturally. Most of all, I love that my purchases are going toward providing jobs in my community.

You can purchase the mouthwash here and get a 10% discount this month when you use the code “HopewellThought.” If you’d really like to make sure your mouth is ready for Valentine’s Day and save even more, buy the mouthwash and tooth powder together here. You’ll receive 15% off when you purchase the two products together, using the code “HopewellThought2.”

Valentine’s Day is no picnic for an unemployed man, nor is any other day. We have the power to begin creating jobs in our community now, simply by getting our mouths ready.

**Be sure to also purchase our featured products from each prior month**

January–True Laundry Detergent 

 

MLK Memorial

You will die one day for no one lives forever. When people gather to celebrate your life and mourn your passing, would it be okay if they mentioned your deeds as a teenager but not those of your mature self? Would you rest in peace knowing they opted not to tell people of your most urgent convictions? You would roll in your grave and yet this is precisely what we do every year on King Day. The nation’s annual bastardizing of King’s legacy is hindering the progress of black people seeking liberation. This most recent King celebration must be the last of its kind.

I cannot stomach another King holiday in which we make vague statements about equality and peace. Peace was the last thing King had on his mind when he died. His thoughts were of bringing pain. As he told an audience the night before his death, “Now we must…redistribute that pain.” The pain he was referring to was that of poor sanitation workers in Memphis who were striking. The redistribution of it was to be felt by corporations, which up to that point had been responsible for or at least apathetic to black suffering. In seeking to move from that suffering to true liberation, King told his audience, “We don’t have to argue with anybody.” Rather than argue and protest, King admonished his audience that night to practice the power of “economic withdrawal.” King was over marching and debating. His calculus was simple: we have money and we can simply withhold it to hurt our enemies, then use it to strengthen ourselves. No argument needed. Yet each King holiday fosters fresh arguments with those who don’t see a problem with our nation’s treatment of black people, empty marches and some hollow acknowledgment of America’s progress. This can’t actually be helping us.

The King holiday presents black America with a fresh opportunity to embrace apathy. It is an occasion in which we are reminded to be good, peaceful and love our enemies. We should reject that message and embrace a violent commitment to that which the mature King taught us. This is why HopewellThought chose to launch a yearlong buy black campaign this month. The time for arguing is over. We are celebrating King’s legacy by actually living up to it, not concealing it with empty pleasantries. If you have not already, read up on what we are doing and get involved. Reflecting on “peace” and praising America for all her “progress” has done nothing to change the fact that black unemployment has been double that of our white counterparts since we’ve kept stats. Giving America a pat on the back for spotting a black man a holiday has not created jobs in our neighborhoods or helped our entrepreneurs access the capital they so badly need. This cannot be the celebration Dr. King had in mind.

If we are to celebrate this day we must do so in a different way. No more empty words and feel-good service projects. Those things are befitting of the 26 year old Dr. King who was the front man for the Montgomery Bus Boycott but not the mature leader who came to Memphis years later to redistribute pain. King felt no need to argue with anyone–he saw an opportunity to take power. The Dr. King who spoke in Memphis the night before his death was fully grown in his thoughts and convictions. He’d seen the weaknesses of the movement up to that point. He’d learned from his earlier successes and failures. He was ready to lead black America down a path toward true progress and power. Then he was shot. Since that time his voice has been muted in history and we are annually seduced by a holiday in his honor; it has been perverted and lacks the revolutionary spirit of the man it claims to honor. Join the campaign and let’s truly honor the legacy of Dr. King because this is not helping us.

 

 

black man working

I refuse to see another jobless black person and do nothing about it. You are free to waste time, asking whether black people want to work or join me in creating opportunities for us to work. It will not come from new gun control legislation or a politician. We don’t need the White House or a new program. All we need is for us as black people to love ourselves enough to choose us. 2017 is a year of action and this is a twelve month blueprint. Change your mind and black unemployment ends this year.

Since records have been kept, black people have been unemployed at twice the rate of whites but this year we can change that. The problem is not hard to solve in theory but it requires black people to accept that no one is coming to save us. It requires a commitment to ourselves, unless you believe Trump has a better plan.

The Bureau of Labor Statistics tells us that in 2015 there were roughly 1.8 million unemployed blacks in America seeking work. A simple FactFinder search reveals that there are actually over 2 million Black-owned businesses in the country. This means that if every black-owned firm hired just one black person (black companies are more likely to hire black people), black unemployment would no longer exist. Black companies cannot hire unless they have a need for more workers. They will only need more workers if they have more customers. We must become those customers and this blueprint will show you how.

The 12 Month Blueprint

Buying black can seem overwhelming but this blueprint makes it easy; you don’t even have to change your shopping habits overnight. My system is to simply identify ONE product or service each month–one you already buy–and find a black-owned company to fill that need going forward. It’s that simple. This system works because it does not require you to buy things you don’t want or need for the sake of “buying black.” You are only identifying purchases which you already make on a recurring basis and that is what will make you a reliable customer to a black business going forward. Beginning this month, we will shift billions into our community and create jobs for every person who desires to work, one product at a time. Let me help you get started.

The easiest way to begin shifting our buying habits is through household products such as toilet paper, laundry detergent, paper towels and the like–items we frequently buy. Beginning with this post, I will write an article each month featuring one household product from a black-owned business. The featured posts will include product information and new discount codes! All you need to do is read the new post each month to view the product and any new discount codes then click, buy and share. It’s really that easy (subscribing to this blog will help you follow along). As we take this journey together in 2017, the hope is that each month we will not only try the newly featured product of the month but also continue buying previously featured products going forward. We will create jobs one product at a time.

What if you try but don’t like the featured product of the month? There are still 30 days in a month for you to find another product or service–one you purchase on a recurring basis–from a black business and buy it. If you find yourself in that situation, try WeBuyBlack.com, Tuloko.com, Spendefy.com, BlackBizScope.com or MillionsTwoOne.com to find other products and services. The goal is to make sure each month you identify one product or service you already buy and begin buying it from a black-owned company. As we continue purchasing together, we will help black businesses grow and hire. We will also keep our dollars away from companies that don’t care about us as black people. The choice is ours. Below is this month’s featured product.

True Laundry Detergent

True Detergent is one of the most effective laundry detergents available on the market. True Detergent is 4x concentrated and allows consumers to use less soap. While the leading brands cost consumers an average of .25 cents per load, True comes in at .17 cents! It is void of any caustic ingredients and animal essences, thus making it a truly safe detergent for all types of machines and fabrics and also safe for the whole family. Powerful and economical, its concentrated nature allows users to use less soap for more cleaning power leading to tremendous savings and results. Click here to buy and use the code “HopewellThought” to get FREE SHIPPING, when you buy at least two bottles (of any size) by February 12th.

Looking for a business opportunity? True Products is looking for distributors across the country. This brand is growing fast and now is the perfect time to position yourself to take advantage of that growth. If you would like to actually get paid for supporting a black business, check out the True Products affiliate program.