If you hate your boss just start your own company — problem solved. We should approach the NFL in the same way. I along with many other black people are boycotting the NFL because the League has made clear that it can stomach men who assault women and actually kill people but not the protest of black suffering. The League and many of its consumers are offended by a perceived “disrespect”of the flag but not the atrocities committed against those “for which it stands.” I want nothing to do with such a league and thus I welcome P. Diddy’s tweet last week, suggesting that he would like to own a football league. Protesting the League is fine but owning your own is much better.
Nearly 70% of NFL players are black. There is no League without black men. The challenge is convincing black men that they can exist without the League. Far too many of us are comfortable allowing others to profit from our talents and afraid to own them. It is only by owning and monetizing our talent, however, that we will find freedom. In a world in which whites controlled every aspect of music production and distribution, Berry Gordy realized the talents of ghetto children in Detroit were greater than the world of bigotry surrounding them. He built a real life empire in Motown off of them. Oprah Winfrey recognized that it was her talent and celebrity that sold content and built Harpo Productions off of them. The OWN network is part of Harpo’s holdings.
NFL players have such talents. Some of these men run the 40-yard dash in less than 4.4 seconds and a select few can do it in under 4.3. Some weigh over 200 pounds and yet have the agility of a fox. Others have the ability to maintain their balance while running full speed and avoiding collisions. We love watching the players because they simply have abilities that we do not have. Their speed, power and skill are almost superhuman. The players in the NFL — with the help of wealthy backers — could opt to do something similar to Winfrey and Gordy. While the new league would not instantly have the same financial resources as the NFL today, it could grow. Indeed, Motown Records started in a little home in Detroit but the talent would not be denied.
At some point we must move beyond protest. Protest, on some level, will always be the powerless appealing to the powerful. You cannot have self determination so long as others control your fate, possessing the power to hear your grievances or ignore them. Colin Kaepernick would tell you the same. Yes, he made a stand through protest but 32 NFL teams are now exercising their power to keep him unemployed. Perhaps the players and the rest of us should now exercise our collective power to build, maintain and grow a new league. After all, it’s always about the talent.