Tag: Beyonce

beychella

Beyoncé’s performance at Coachella was historic, epic and unrivaled. Beyoncé was the first woman of color to headline Coachella and did so in a way that spotlighted the beauty of black culture for all the world to see. Her performance also spotlighted our most precious black institutions — historically black colleges and universities (HBCUs). The problem with the performance is that while it did shine a light on HBCUs, it did not empower them. Black entertainers must begin using their celebrity to build black institutions, not simply spotlight them for white audiences.

Most of the commentary on “Beychella” has been around the genius of Queen B incorporating the tradition of HBCU bands into her performance. Apparently the 125 member band she used at Coachella was comprised of HBCU band alumni and some current members. Now, because of the celebrity and genius of Bey, the entire world is talking about HBCUs. But HBCUs — which graduate more poor black students than white universities — still have paltry endowments relative to PWIs and scarcely have the funds to recruit deserving black students. In many cases HBCUs are struggling to keep their doors open. By way of comparison, last year Coachella grossed $114 million — nearly twice the endowment of Clark Atlanta University. Bey’s performance will undoubtedly take this year’s gross beyond $114 million, evidence that her celebrity has the power to actually help build and empower HBCUs across the country, not simply borrow from their creativity.

This is not just about black colleges. For far too long black celebrities have failed to discern their true power. They jump at the chance to endorse products made by white companies and break their necks to make money for them — all the while they complain about the lack of racial justice in our world. Black entertainers determine what brands consumers buy. Unfortunately, they are overwhelmingly choosing to make kings of Gucci, Louis Vuitton and other brands that have no stake in the freedom of black people. They have cashed in the power of their celebrity to build white institutions when all along they’ve possessed the power to build black businesses, banks, schools and culture at large. Black celebs have not only done a disservice to the culture but unbeknownst to them, they have cheated themselves.

Magic Johnson said he made the biggest mistake of his life when he turned down a deal to endorse Nike. Nike was sort of a startup at the time and could not offer Magic the cash Converse could. Instead, Nike offered Magic stock — ownership — to endorse the brand. Had Magic taken the deal he would still be profiting from every Nike sale today. Ownership is permanent, cash is temporary. This is a lesson our black celebs need to learn and quickly. Mary J Blige was reportedly paid $2 million to appear in a Burger King ad. Burger King was never going to pay her one cent more. Diddy, on the other hand, inked a deal with a little known vodka brand that was selling 40,000 cases annually and now sells millions, purely based on his celebrity. What makes Diddy’s deal with Ciroc unique is that in exchange for his celebrity (which is driving sales), Diddy shares a 50/50 profit split with the vodka brand. That’s knowing your value and getting your worth.

Diddy’s deal is great but would be better if it benefited a black owned startup. Clearly Diddy, Queen B, LeBron and so many others have the power to drive demand. They are kingmakers and their celebrity is enriching quite a few people who are indifferent to black suffering. Why not for the benefit of our own institutions? Why should they continue to enrich entities that have no commitment to black freedom and in the end have no ownership? If Diddy can take Ciroc from 40,000 cases annually to millions, even a B-list rapper could take an ownership stake in Garner’s Garden and make it a household name. Rappers are driving sales for fashion brands worldwide so why not become part owners of black owned brands and build them up? If Bey can help Coachella gross well over $100 million and raise over $44 million for Hurricane Harvey relief with other black stars, that same celebrity could build black institutions 365 days a year.

 

After publishing it was announced that Bey is helping to award $100,000 in scholarships to students at Xavier, Wilberforce, Tuskegee and Bethune-Cookman, all Historically Black Colleges and Universities (HBCUs). One student from each school will win a $25,000 scholarship for next school year. This is a great gesture and a nice step. We should stay focused, however, on the larger argument. Black entertainers have the power to go beyond charity with respect to black people and institutions. The celebrity of black people actually empowers and enriches white companies and other institutions regularly. We must now love ourselves to prioritize empowering ourselves, first and foremost. 

jay

You streamed 4:44 but need to listen much more. Stop rappin’ to Jay and just do what he say. Playtime is ova’, so says Hova. He spit one line to kill white supremacy. What line, fam? He said “I’ll be damned.” 

Jay Z may have given us his best work with 4:44. What we know for sure is he has our attention: Tidal jumped to number one in Apple’s App Store after 4:44 dropped, with more downloads on a single day than any other app over the past year, according to Apptopia data. I could say much about the album but only one line matters: “I’ll be damned if I drink some Belvedere while Puff got Ciroc.” If we truly grasped all that line conveys and lived by it, we would no longer wake up to headlines of police shooting black people. Black power would be the new norm.

Jay Z is a multimillionaire and should he choose to have a drink, his options are unlimited. He could import exotic vodkas or fly overseas to drink them. Still, the choice is simple for him: he’ll be damned if he picks up another bottle when his black brother has stake in Ciroc. You heard the lyric but did you get the weight of it? “I’ll be damned” is something like, “over my dead body.” When you say “I’ll be damned” you are drawing a line in the sand. “I’ll be damned” means there are no exceptions. “I’ll be damned” connotes a firm commitment that cannot be easily broken; even if honoring that commitment is inconvenient. If we shared that level of determination to build up black businesses, banks and other institutions, black people would live in true freedom, regardless of who the president happens to be.

Puffy does not own Ciroc but his deal with the vodka brand is quite awesome: he literally invests nothing but still reaps half the company’s profits, through the duration of their deal. Although it isn’t ownership, Jay Z still sees the value of creating wealth for his black brother and has decided that he will remain committed, no matter what. We must go beyond hearing the music and begin imitating the actions. We have to decide that we’ll be damned if we buy from company x, so long as there is a black owned company that can satisfy that need and create jobs for other black people. If we are tired of living in a world full of black oppression we have to finally say, “I’ll be damned if I deposit my money in bank x” when there are black owned institutions we could support, who in turn will support our community. We need an “I’ll be damned” revolution in black America. Buying, banking and building all things black must transition from a trendy ideal in our heads to an “I’ll be damned” lifestyle.

The challenges of blackness in America will not be overcome through a casual commitment to conquering them. “I’ll be damned” is the only way. We as black people can exist with some degree of freedom as Americans if we continue to live as we always have but we will never have true power — the freedom to be independent and choose our own fate in this country. This is black power and it requires a more solid and unwavering commitment to ourselves. Just as Jay Z has committed himself to supporting his brother — no matter what and I’ll be damned — we must also commit to our community. Jay said a lot on the album but one line holds the key to black freedom and power: I’ll be damned.

 

** No One Can Oppress You Unless You Give Them The Money To Do It**

solange

Donald Trump brought old school back. Explicit bigotry and racial violence are now back on the table, thanks to the Donald. Solange is demanding a seat at that same table, however. Her new album, “A Seat at the Table,” matches the open hostility of Trump’s movement with an equally unapologetic affirmation of blackness and self-determination. Solange is trying to tell us something. She gave us the freedom to feel pain and articulate that but more importantly, lessons to overcome it from an unlikely role model: Master P. This is the light we will follow in the age of “President Donald Trump.”

beyonce

Beyoncé’s talent and success are undeniable. Hell, she drops albums in the middle of the night with no promotion and the whole nation stops. Impressive. While her talent is undeniable, so is the role of sexuality in her success. Even her latest project “Lemonade” features a decent amount of shots of her in revealing and/or suggestive clothing and as a bonus, Serena Williams shaking her ass like an average “video girl.” These women are two of the most accomplished humans in history and yet they still feel some need to sell something other than their artistry.