Tag: featured

jenkins

I hope NFL players didn’t protest with the expectation that all of white America would care about black suffering; that would be like seeing an Orthodox Muslim eat pork chops — never happen. NFL owners have apparently agreed to hand over $89 million to help fund organizations and causes specific to black communities. From the United Negro College Fund to local organizations fighting for social justice, several entities stand to benefit. Some see the move as a quid pro quo, a hollow gesture aimed at simply getting the players to stop kneeling. If that is true I say sellout — stand for the anthem, take the money and use it to further black institutions. Waiting for a group of rich, conservative white men to care deeply about black suffering is foolish.

Eric Reid of the San Francisco 49ers isn’t ecstatic about this deal. Frankly, it will cost the owners nothing — they’re merely shifting money previously earmarked for other charitable causes. My answer is, “so what?” Malcolm X said, “Of all our studies, history is best qualified to reward our research.” American history illustrates that even in the face of white indifference, green dollars can fund black progress. The Louisiana legislature cared little about the education of black people in 1880 but black politicians advocated for a black institution of higher learning and their request was granted. In 1890 the legislature designated Southern as a land grant college for blacks in order to uphold segregation while satisfying federal requirements to educate all students. The state legislature in Louisiana did not (and perhaps still doesn’t) care about the education of black people but Southern University stands today because we were smart enough to take green money from indifferent whites and build black.

The owners don’t actually care about anything the players have been protesting since Kaepernick took a knee last year. The move to shift $89 million to black institutions is a tacit admission by the owners that they’d rather write checks than lift a finger to fight injustice. It’s not personal, however. The money is being taken from breast cancer awareness and the monthlong celebration of the military so we can safely assume that the owners care nothing for those causes, either. NFL team owners care about the bottom line, not black liberation. No amount of protest will change that but the checks owners have agreed to write have the potential to change much, if handled properly.

Most of us will never play in the NFL but we can learn something from it. The causes we hold dear will only be sacred to us. If your car needs an oil change no one outside of you really cares that much. The same is true if your community is experiencing high unemployment. Black people have always lived with this violent indifference from the larger culture. We simply focused on building black, even if our benefactors didn’t have the purest intentions. We may never change white indifference but that doesn’t have to hinder black progress.

gentrification

Gentrification is a jedi mind trick where (mostly) black people conclude entire communities have no value, although everyone else can see it. Gentrification is generally unpopular among black people but in fact we bear some responsibility for it. When we refuse to see the value in our communities and others do, that’s on us. I’m tired of hearing black people complain about gentrification while refusing to invest in black communities — even middle class black communities. Real estate is finite and if we don’t buy it, someone will. If we really despise people who are wholly unconnected to the culture of a neighborhood moving in and displacing the population, then damnit start seeing the worth in black communities before everyone else does.

Gentrification — as we understand it — is not completely inevitable. Washington was about 70 percent black just a generation ago but today the city no longer has a black majority. Masses of white people did not come in the night and wipe out the black population. The dramatic loss of affordable housing is significant but the unwillingness of black homeowners to stay put cannot be ignored. The decline in federal funding to house the poor is exacerbating yet black people and organizations — while admittedly challenging — made few sustained, organized efforts to collectively invest in black communities while the real estate was still at giveaway prices. Whether the communities in question were legitimately unsafe or simply decent neighborhoods that lacked desired amenities, many made the choice to walk away.

It is curious that communities we so often deem wholly undesirable are consistently valued by everyone else. It tells me that our valuation is off, in many respects. If a developer can see the potential of a community filled with poor black people, so should we. If investor X believes there is money to be made on a block with 8 homes — of which 4 are boarded up — maybe we should, too. Why couldn’t our churches and local organizations organize families to collectively buy that block and fix up those homes? Why couldn’t families looking for starter homes put their money together and buy multi-family homes before they were swooped up by an investor and turned into swanky apartments that rent for $2,000 monthly? Why can’t our local Urban League and NAACP chapters organize citywide initiatives to pair our people together to buy communities, raise the property values and in doing so attract all the amenities we seek out in other neighborhoods?

I live on the South Side of Chicago now, having recently relocated from DC. Chicago is now in the process of gentrifying in much the same way DC has. But it doesn’t have to be. I live in a condo building that has three units and two apartments on the basement level. The units are very nice — hardwood floors, stainless steel appliances and a secure entry system. The unit directly under me was just recently renovated and it is gorgeous. It is 1,700 square feet and features three bedrooms with two full baths. It is also a duplex unit, a bonus. While such a unit in DC would easily cost half a million dollars or even more in wealthier neighborhoods, that unit just sold last month for $150,000. Seriously, that’s it. The reason is my neighborhood is just outside of the gentrifying zone and while my street is nice and quieter than a street in the city should be, the neighborhood is still quite black and that is a turnoff for many buyers and thus values are suppressed. That unit, while only $150,000 today, will easily be worth 3 times that in 10 years and too many of us will lament that we didn’t simply buy it while it was easily affordable.

To be sure, there are many forces at work far beyond any personal decisions we might make. In far too many places older residents on fixed income are priced out of the homes they own because property taxes have skyrocketed. Even worse, many cities unfairly advantage newcomers. In Philadelphia, for example, new buyers qualify for a 10-year property tax abatement while older residents are often without relief. There are many challenges and yes, organizing as a community is far more difficult than being a private investor with cash who can develop entire blocks overnight (not to mention the federal and local tax incentives many of them utilize). This is not easy but it is not inevitable, either. There are still many communities in cities around the country where property values are very modest. They will eventually be developed, the only question is by whom.

Perhaps you think losing black presence in American cities is not problematic and if so, there’s nothing to worry about. If you do find it problematic, however, there are solutions. We must organize, buy and stay. If you find that too difficult or if you have an aversion to investing in black communities — poor, working or middle class — then please stop complaining about gentrification.

a-different-world

I received a minority scholarship from my alma mater — a Predominantly White Institution (PWI) — to partially fund my education and while grateful, I will never write the university a check. Each month I send money to my closest HBCU and you should, too.

PWI’s are in extreme debt to black people in America. While some understand the large role of slavery in building and sustaining them, few think about the tax dollars black families have and continue to pay to power them. Before we were allowed to enroll at the University of Mississippi, we were taxed to support it. James Meredith — one person — integrated the school in 1963 but blacks attended only in small numbers for some time after. All the while we paid taxes. Before 1963 many schools up north admitted blacks but only a token few, especially if they could play a sport. Still, we paid taxes. These schools denied opportunities to my great-great-great-great-great-grandparents and yes, even to many of our parents while gladly accepting their tax dollars. A generation or two of minority scholarships, targeted at a select number of black individuals, doesn’t begin to even the score for the exclusion of black masses.

Many of us benefited in some way from PWIs and that’s perfectly fine but we owe our PWIs nothing — they in fact still owe us. The assistance they provide to black students is not charity for which we are indebted; it represents a meager return on the labor and tax dollars our parents to great-great-great-great-great grandparents contributed to build those schools while being denied access to them.

Some black grads say they would like to give back to their PWI, specifically so other black students will have the same opportunity. I reject every bit of that logic. It is not incumbent upon those who descend from generations of the excluded to create opportunities for their seed at PWIs. Indeed, we have been and still are taxed for them. If the universities actually value the presence of black students on their campuses it is incumbent upon them to create opportunities for them. It is our job, as taxpayers (specific to public institutions), to push our states and state schools to prioritize the interests and recruitment of black students. That push must take our state institutions beyond the safe pursuit of “diversity” to a clear mandate addressing the opportunities denied my parents and their parents.

A great number of schools integrated only at gunpoint — literally. It is clear that PWI’s have made great strides since that time but the atmosphere on many campuses still leaves much to be desired. Just ask students at the University of Missouri or scour through all these recent events on campuses. Still, we are paying taxes. In some cases those taxes support public universities that have very healthy endowments. Texas A&M and the University of Michigan are the top two public universities, in this respect. The billions those universities have are far too often managed by investment teams or outside firms with little to no black presence. The universities crave our dollars and invest them in various places, including Africa, yet we have little say in the process.

Imagine if I were unemployed, broke and had few prospects. Imagine that I have an amazing woman who sticks with me, supports me while I try to get things on track and helps me realize my potential. Now imagine me on my feet, making money and desired by many women who wanted nothing to do with me just a few years ago. If I left my woman for another that only now desires me, what would you say? If my woman began to fall on hard times herself but I chose to ignore her and chase another who never wanted me before, what would you think of me? This is precisely our relationship to HBCUs today. When no one wanted us, they embraced us. When we had no other options, they sheltered us and made us great. Even now they outperform PWIs in vaulting the lowest income students into the top quintile as adults. They are still our best investment as a people and yet too many of us are eager to date the girl who wouldn’t even let us walk across her lawn a few years ago.

For some time I have wanted to write checks to HBCUs but just didn’t have the cash — or so I thought. I recently made the choice to start where I am and do something. I now live on the South Side of Chicago and to my surprise the closest HBCU is Harris Stowe State University, in St. Louis. I sent them a check and will continue to do so each month, so long as they are my closest HBCU. My first check was only $10 — it was all I felt comfortable giving. But if 500,000 black people in Chicago gave the same $10 each month it would change everything for that school.

I’m grateful for my degree and the strides my university has made to incorporate black students but that doesn’t mean I owe them anything. My ancestors paid my bill in full. Our HBCUs loved my grandparents when no one else would and for their sake I am writing these checks. I sincerely hope you will do the same.

Chicago_Theatre

My great-uncle left central Georgia to serve his country abroad and never returned to the Deep South. He eventually chose the greener pastures of the South Side. After 60 years in Chicago he told me, “Chicago has the best of everything…but it also has the worst of everything.” Chicago is unmatched in beauty and splendor. Chicago is also plagued by a sense of hopelessness. Chicago is America: a nation first in ideals but ranked last in health care, among comparable nations. America produces Nobel Peace Prize winners like Dr. King, who in turn called this country the “greatest purveyor of violence” on the globe. If America is the world’s greatest nation, Chicago is undoubtedly its most accurate reflection.   

I gave up everything to be with my love — her name is Chicago. She is reviled and scorned by many and yet known by so few. She is strange to masses who only know her through the narratives of distant strangers motivated by politics and racial resentment when they speak her name. Stop and listen for although I am not her native son, I gave everything to be held in her embrace. 

I know my love’s immeasurable beauty and I’m aware of her fatal flaws. The authenticity and forgiving nature of her people scarcely exists elsewhere and yet those people are often burdened by pain. I hear what others say about my love yet their words stray from what I have observed with my eyes. When I mention my lover’s name others are filled with terror. How can this be, especially when most of the terrorized have never been to the city? The nation has been taught to fear Chicago but not by statistics. Yes, of late there has been a surge in violent crime but you are twice as likely to be killed in St. Louis than in Chicago. Indeed, the city’s murder rate was significantly higher in the 90’s and plunged thereafter. Why the fixation now on Chicago violence? 

My love is large, in population and mass. This makes her wonderful but also a target for political posturing. It is easier to say her name than another. But my love also satisfies a national appetite for black pathology, giving life to narratives absent critical analysis. As always, race rears its ugly head. Race prohibits others from seeing my love as she is. Social analysis is never precise when race is introduced. The Moynihan report of the 1960’s told us that out-of-wedlock births indicated black families were entangled in “pathology.” That is, black families were utterly abnormal and defective. As Dr. Andrew Hacker pointed out in his book Two Nations, white families have since surpassed those same numbers Moynihan cited for black families and yet there is no mention of the pathology of whites. 

In the same way we fail to see Chicago clearly today. When 468 were murdered in the city in 2015, we were told the world was ending. That 468 pales in comparison to the 619 killed in 1925, a period when the city population was on par with today. As the South and West Sides of the city bleed today, Chicago was a bloodbath in the 1920’s, ruled by gangsters like Al Capone. We were able to do objective analysis during that period when the gangsters were white but we seem incapable today.

Dr. Jeffrey Miron, a Harvard scholar, asserted in a 1999 paper that violence– and homicides specifically– peak most when prohibition of drugs or alcohol are vigorously enforced. The alcohol prohibition and the Drug War eras, naturally, have the most pronounced homicide rates. In the 1920’s and early 30’s we were able to see that bad public policy –prohibition– pushed Eastern European immigrants, who lacked economic opportunities, to accept the working conditions of the illegal alcohol business and carnage ensued. Today 47% of black men in Chicago between 20 and 24 are neither working or in school. Naturally, the illegal drug industry recruits from that demographic and carnage ensues. Unlike in the 1920’s, however, we now conclude that the people are bad and not the policies. Narratives of black pathology are far more desirable. 

Accepting these narratives robs us from seeing my love as she is. Have you ever seen the city from a perch along Lake Michigan? Have you ever learned a second language within the English language, like those spoken on the South Side, and experienced the richness of a black culture unrivaled in North America? Such literary wealth can be heard on a number of street corners, conveying more meaning than all of Shakespeare’s prose. Have you seen the fusion of an untold number of architectural traditions all singing in harmony across the city sky? Have you dined in the fine restaurants of the loop? Have you eaten rib tips from Lem’s or cupcakes from Brown Sugar Bakery on 75th street? If you haven’t, you have not yet seen the best of America.

Minister Louis Farrakhan delivers a speech Friday, March 25, 2011 at Jackson State University in Jackson, Miss., as part of the 6th Annual Conference of the Veterans of the Mississippi Civil Rights Movement. Farrakhan, who leads the Chicago-based Nation of Islam delivered a speech on the need of a new grassroots movement for a change in education. (AP Photo/Rogelio V. Solis)

The next time I hear a black person give “reasons” as to why they find it difficult to support black entrepreneurs I may stab them. The issue is not the quality of the businesses so much as how we unconsciously view them through an anti-black lens; yes, we as black people see the world through such a lens often. When I’m on the subway and a noisy crowd of white teenagers board, I roll my eyes. But when a crowd of noisy black teenagers board I cringe, get angry and urgently want them gone. My harsh reaction to the black teenagers reveals that I, on some level, wear anti-black goggles when viewing the world. Those goggles are hurting our entrepreneurs and ultimately, black power.

A classmate from undergrad tagged me in an Instagram post that asked people to identify reasons why black businesses fail. The IG post had over 30,000 likes and a slew of comments, most of which were laughable. Repeatedly, people cited “bad customer service,” operators who are “rude” or have “bad attitudes” and of course, “high prices.” These are the things we say when we have our goggles on. The irony is I read those comments minutes after reading that Wells Fargo found an additional 1.4 million fake accounts its employees opened without the consent of customers, adding to the initial 2.1 million phony accounts found last year. Yes, Wells Fargo literally stole from millions of their customers but they are the white teenagers on the train.

Overwhelmingly the post comments came from black people who most likely grew up and still live in black neighborhoods (regardless of income blacks still tend to live in segregated neighborhoods). There’s no way poor customer service prohibits them for they have always lived in neighborhoods filled with stores run by foreigners, whom they routinely condemn for their lack of customer service…but still support. At times there are language barriers that complicate the shopping experience. More disturbing, there is often an overt message that while your money is desired, your presence is not. That communication is so prevalent that is was portrayed in Menace to Society and later parodied by the Wayans in the infamous “hurry up and buy” scene from Don’t Be a Menace. The Wayans made light of a hostile dynamic that can even be fatal. Such was the case when Korean convenience store owner Soon Ja Du fatally shot Latasha Harlins in the back of her head as she attempted to leave the store, just 13 days after the Rodney King beating. Du received probation for the killing and no jail time. Harlins was 15.

Let’s assume black entrepreneurs are as rude and poor in customer service as some allege. There still must be a case for why we spend money with other entrepreneurs. As black people we are accustomed to shopping in stores not owned by black people, even in our own neighborhoods. While few of these interactions are as bad as the one between Harlins and Du, how often do we encounter amazing customer service in these establishments? I’ll wait. Whether it’s the local gas station, corner store or the Wal Mart in your hood, please show me all this amazing customer service we are accustomed to receiving and in turn demand before we can stomach patronizing an establishment. Again, I’ll wait while we collectively adjust our goggles.

Let us also assume that black entrepreneurs charge substantially more for similar products and services. Once again, there still must be an argument made for those whom we patronize. The Consumer Federation of America found that the five largest insurers quoted premiums 70 percent higher for predominantly black communities. The average premium for upper middle income, predominantly black communities was 194 percent higher than similar white communities. Black consumers face the same challenges when buying cars and homes — we routinely are charged, after controlling for credit score and income, a hefty “black tax.” Beyond that we all know the day to day markups we face in black neighborhoods. There are the crazy markups on toilet paper at the corner store, the subtle difference in pricing at grocery stores in our neighborhoods versus others and on it goes. As a child I was often told these markups were justified due to “increased security costs” for operators in my neighborhood.

For those who cite pricing as a deterrent to buying black, it stands to reason that they would avoid most other businesses located in or marketing to black communities, based on the facts. But they don’t. It must be the goggles. It must be that we often see the world through a distorted lens that makes all things black unworthy. Indeed, we often pay a premium for products based on the brand while we dismiss goods handcrafted, with love, by black entrepreneurs without even testing them to see whether the quality merits the price. Contrary to what we believe, all these “reasons” come not from objective analyses. Just as I have a distorted view of those black teenagers on the subway, we have a flawed view of our entrepreneurs. It’s time to take off the goggles and see them and all others as they truly are.

 

dr dre

In parts one and two I said that Uncle Toms are the greatest threat to black America. In 2017 Uncle Tom might take the form of Dr. Dre on Monday, T.D Jakes on Tuesday, Future on Thursday and morph into Very Smart Brothas by week’s end. Even I, the writer, am guilty. In his autobiography Malcolm X indicated that he could stomach a conservative racist more than an Uncle Tom. Malcolm understood the danger. If black people are to achieve true revolution and freedom, we must eliminate Tom, wherever he might be found.

The trouble in 2017 is that we don’t understand what makes one an Uncle Tom and we resist the notion that each of us, woke as we believe ourselves to be, have some Uncle Tom in us. Again, I myself am not exempt.

The Uncle Tom, for our purpose, is any person who identifies as black but actively or passively undermines black power; black power= black freedom and self determination. This can be momentary or a permanent condition, for some. Holding conservative views does not make one an Uncle Tom. Having liberal views –which I do– does not make one aligned with black power, either. In fact, the most dangerous Uncle Toms in 2017 happen to be liberals/Democrats. The danger we pose is that we think ourselves woke because of our liberalism. When our lives are misaligned with the ideals of black power and independence, however, we have to be convinced that we are in fact Uncle Toms.

By virtue of American citizenship all black people wrestle with some level of internal Tom. Indeed, it is often a necessary evil for survival. In the 1940’s it may have been necessary to buy from white folks to literally escape death. Survival. In today’s world Van Jones went from basically condemning Trump voters on election night as bigots to now traveling the country, holding town halls with Trump supporters to explore their “viewpoints.” Again, survival. But black power is beyond survival and to attain it we must be mature enough to reflect on our level of Uncle Tom and work to kill that son of a bitch. Are you bold enough to join this collective journey and identify which variety of Tom lives in you?

The Middle Class/Well Paid Uncle Tom

Dr. Dre came from the hood, put in work and became successful. As a businessman Dre has made a killing from his headphones and various other ventures. What to do with all that cash!? Not build up black institutions, apparently. Dre gave a whopping $35 million to USC, a school with an endowment greater than all black colleges — combined. How can a wealthy guy from the hood feel no urgency to build up the black institutions that will produce the next black success stories? There are levels to this.

The middle class Uncle Tom does not feel the urgency of the black struggle, perhaps because he lives in comfort. I am that Tom. At times I fail to understand the extreme level of dedication and discipline necessary –from all black people– to secure black power. Since I do not live in any tangible crisis I fail to realize that, while I am fine, the condition of the black masses is in many ways critical. I don’t always grasp that there can be no days off and that every black person must maintain a laser focus on liberation, if it is to be achieved. My actions (or inactions) have real consequences for others.

It starts small. I got a decent job out of college and felt good about myself, as I should have. I knew the obstacles I overcame to get there and wanted to protect my gains. I tried to integrate myself with my colleagues at work and show them I was worthy of my station in life. That I felt the need to validate myself to a white world is in itself problematic but understandable. One day I boarded the subway for my commute home. The subway car had twenty whites and me. At the next stop a young black man boarded who was obviously not middle class. He was listening to rap lyrics and reciting them — loudly. I was embarrassed. I did everything in my power to distance myself from the brother and show all the white passengers that I was not like him.

That seems innocent enough but this root of perversion grows. I did not understand, as Elijah Muhammad said, “No one man can rise above the condition of his people.” I did not understand that because black unemployment is always wildly out of step with white unemployment, I must go out of my way to support black institutions toward eradicating this disparity. I often fail to realize that, unlike other groups, black people do not have the luxury of allowing black entrepreneurs to fail. If the Tide laundry brand fails there are a number of others that will thrive. If the True detergent brand (black owned) fails, however, it will mean yet another space where black representation is non-existent. There is no room for complacency.

My middle class lifestyle affords me the privilege of sometimes paying just a little bit extra to support black businesses. I can afford to give money to black organizations and colleges. I often forget this. At times I do not connect to the larger struggle for black power and so I sit on the sidelines as black institutions, which I could help sustain, crumble.

Worse than sitting on the sidelines, I can be critical of black institutions which I do not even bother to support. In the past I’ve said, “Black colleges can’t get their shit together!” and “I’m not going to support some black bank with my money, they might steal it!” (sidenote: many Toms are unbothered by the fact that Wells Fargo literally got caught stealing money from its customers, they still bank there). I said those things and yet wondered why things didn’t change for black America. I am part of the problem.

In my Tom moments it’s not that I’m an evil person or unaware of racism — I’ve personally been stung by it. I simply want to enjoy the finer things and eat at the same restaurants my counterparts do. In those moments, however, I fail to understand that just because I am okay, it doesn’t mean urgency is not required. I am sometimes clueless, because of my own security, as to how fragile our collective state is and thus why I must have a firm dedication to building all things black. Through my inaction and passivity, I unwittingly retard black progress. My inaction renders me an Uncle Tom, if only temporarily. Malcolm X described the middle class Uncle Tom like this: “But there’s another kind of Black man on the scene. If you say you’re in trouble, he says, “Yes, you’re in trouble.” He doesn’t identify himself with your plight whatsoever.”

black man working

I refuse to see another jobless black person and do nothing about it. You are free to waste time, asking whether black people want to work or join me in creating opportunities for us to work. It will not come from new gun control legislation or a politician. We don’t need the White House or a new program. All we need is for us as black people to love ourselves enough to choose us. 2017 is a year of action and this is a twelve month blueprint. Change your mind and black unemployment ends this year.

Since records have been kept, black people have been unemployed at twice the rate of whites but this year we can change that. The problem is not hard to solve in theory but it requires black people to accept that no one is coming to save us. It requires a commitment to ourselves, unless you believe Trump has a better plan.

The Bureau of Labor Statistics tells us that in 2015 there were roughly 1.8 million unemployed blacks in America seeking work. A simple FactFinder search reveals that there are actually over 2 million Black-owned businesses in the country. This means that if every black-owned firm hired just one black person (black companies are more likely to hire black people), black unemployment would no longer exist. Black companies cannot hire unless they have a need for more workers. They will only need more workers if they have more customers. We must become those customers and this blueprint will show you how.

The 12 Month Blueprint

Buying black can seem overwhelming but this blueprint makes it easy; you don’t even have to change your shopping habits overnight. My system is to simply identify ONE product or service each month–one you already buy–and find a black-owned company to fill that need going forward. It’s that simple. This system works because it does not require you to buy things you don’t want or need for the sake of “buying black.” You are only identifying purchases which you already make on a recurring basis and that is what will make you a reliable customer to a black business going forward. Beginning this month, we will shift billions into our community and create jobs for every person who desires to work, one product at a time. Let me help you get started.

The easiest way to begin shifting our buying habits is through household products such as toilet paper, laundry detergent, paper towels and the like–items we frequently buy. Beginning with this post, I will write an article each month featuring one household product from a black-owned business. The featured posts will include product information and new discount codes! All you need to do is read the new post each month to view the product and any new discount codes then click, buy and share. It’s really that easy (subscribing to this blog will help you follow along). As we take this journey together in 2017, the hope is that each month we will not only try the newly featured product of the month but also continue buying previously featured products going forward. We will create jobs one product at a time.

What if you try but don’t like the featured product of the month? There are still 30 days in a month for you to find another product or service–one you purchase on a recurring basis–from a black business and buy it. If you find yourself in that situation, try WeBuyBlack.com, Tuloko.com, Spendefy.com, BlackBizScope.com or MillionsTwoOne.com to find other products and services. The goal is to make sure each month you identify one product or service you already buy and begin buying it from a black-owned company. As we continue purchasing together, we will help black businesses grow and hire. We will also keep our dollars away from companies that don’t care about us as black people. The choice is ours. Below is this month’s featured product.

True Laundry Detergent

True Detergent is one of the most effective laundry detergents available on the market. True Detergent is 4x concentrated and allows consumers to use less soap. While the leading brands cost consumers an average of .25 cents per load, True comes in at .17 cents! It is void of any caustic ingredients and animal essences, thus making it a truly safe detergent for all types of machines and fabrics and also safe for the whole family. Powerful and economical, its concentrated nature allows users to use less soap for more cleaning power leading to tremendous savings and results. Click here to buy and use the code “HopewellThought” to get FREE SHIPPING, when you buy at least two bottles (of any size) by February 12th.

Looking for a business opportunity? True Products is looking for distributors across the country. This brand is growing fast and now is the perfect time to position yourself to take advantage of that growth. If you would like to actually get paid for supporting a black business, check out the True Products affiliate program.